Advertising

@NDTV NMC: Mainstream Digital Media; Display Beats Search Advertising? - 0 Comments
Posted By Nikhil Pahwa - Fri 09 May 2008 10:15 AM PST

Mainstream Digital Media? A term for us to consider - when asked about Motorola’s (NYSE: MOT) position on spends on regional language content, Lloyd Mathias, Marketing Director for India &…

Id8 Labs Appoints Vivek Saurabh As CEO; Reshuffles Key Management - 0 Comments
Posted By Cerius Shah - Wed 30 Apr 2008 10:55 PM PST

Digital marketing agency Id8 Labs has appointed Vivek Saurabh as its Chief Executive Officer. Saurabh was earlier the head of GENPACT’s Centre of Excellence, and prior to that, was Marketing…

Interactive Avenues’ Ad Network To Be Called Ad Magnet; More On Ad Networks - 2 Comments
Posted By Nikhil Pahwa - Sun 27 Apr 2008 10:11 PM PST

Well, it’s been a while since we last heard about the advertising network that Sequoia Capital funded Interactive Avenues was planning to launch: it will be called Ad Magnet, reports…

ADVERTISE ON CONTENTSUTRA

Microsoft-NDTV Media Combine To Sell Advertising On Facebook In India - 0 Comments
Posted By Nikhil Pahwa - Tue 22 Apr 2008 10:08 PM PST

The Microsoft-NDTV Media has found its way to Facebook, courtesy an International advertising deal between MS and Facebook till 2011. At the time the deal was struck, around 59 percent…

Campaign India Launches Website - 0 Comments
Posted By Nikhil Pahwa - Mon 21 Apr 2008 10:46 PM PST

The Indian version of the Haymarket group publication Campaign went online earlier this month. Campaign India targets the advertising and marketing community, and the website competes with established players like…

mKhoj Receives $7.1 Million From KPCB And Sherpalo Ventures - 8 Comments
Posted By Nikhil Pahwa - Fri 11 Apr 2008 07:00 AM PST

Mobile advertising company mkhoj has received $7.1 million in investment from Kliener Perkins, Caulfield & Byers and Sherpalo Ventures. Prior to this, mkhoj had received $0.5 million in funding from…

Id8Labs To Acquire Chennai Based Company; Looking To Raise $6-8 Million - 0 Comments
Posted By Nikhil Pahwa - Tue 08 Apr 2008 11:30 PM PST

Id8Labs, the digital marketing agency, is on the verge of acquiring a Chennai based initiative, founder Amit Tripathi told contentSutra. The acquisition - of a company with IPR being run…

Atul Hegde Appointed CEO Of Connecturf - 4 Comments
Posted By Nikhil Pahwa - Thu 03 Apr 2008 12:39 AM PST

Atul Hegde, former head of Vyas Giannetti Creative has been appointed CEO of Connecturf digital marketing agency, reports Exchange4media. According to Ishan Raina, Chairman of Connecturf, Hedge has joined the…

Ibibo To Launch Ad Network - AdWinks - 3 Comments
Posted By Nikhil Pahwa - Wed 02 Apr 2008 04:34 AM PST

The proliferation of ad-networks in India continues: MIH owned Ibibo Web Pvt Ltd, which has largely focused on the social media space until now, is now entering the rather crowded…

Lintas And Pinstorm Form The Performance Alliance - 0 Comments
Posted By Nikhil Pahwa - Tue 18 Mar 2008 03:05 AM PST

The Lintas Media Group and online search marketing agency Pinstorm have joined forces to form the “Performance Alliance”; unlike the Connecturf-Dentsu JV (Clickstreamers), this is a non-equity deal. The alliance…

Video Ad Serving Co Jivox Launches India Operations - 0 Comments
Posted By Nikhil Pahwa - Tue 18 Mar 2008 03:04 AM PST

Jivox, a California based self-service online video advertising platform has announced the launch of its Indian operations, based out of Bangalore. Naren Nachiappan, formerly a VP and General Manager at…

Agencyfaqs Launches Freelance Exchange; On Online Marketplaces - 3 Comments
Posted By Nikhil Pahwa - Thu 13 Mar 2008 10:31 AM PST

Agencyfaqs, a portal targeting advertising, media and marketing professionals has launched a classifieds marketplace called Freelance Exchange. It’s currently in beta, and by the looks of it, they will be…

Social Media India To Sell TV Inventory Online; On Northgate’s Other Online Properties - 1 Comment
Posted By Nikhil Pahwa - Tue 26 Feb 2008 04:41 AM PST

[by Cerius Shah]Social Media India, the company behind social networking portal Bharatstudent.com, has announced plans of launching an online platform for buying and selling ad inventory on TV. A subsidiary…

India Tops Clickfraud Chart - 1 Comment
Posted By Rafat Ali - Mon 25 Feb 2008 12:17 PM PST

[by Cerius Shah] Back in 2004 the Times did an article on clickfarms in India which got widely publicized. Clickforensics, a clickfraud detection firm (via Pluggd.in) amongst several others has…

Microsoft Launches Ad Platform In India With Four Publishers - 0 Comments
Posted By Nikhil Pahwa - Thu 21 Feb 2008 05:25 AM PST

The launch marks Microsoft’s entry into the advertising networks space - they’ve partnered with publishers like Bollywood Hungama (entertainment), Equitymaster.com (finance), HDFC Sec (finance) and, well, Facebook (social networking) for…

Jupiter Media To Launch Image Sales Ops In India; Cautious About Media Business; Job Portal - 0 Comments
Posted By Nikhil Pahwa - Sun 17 Feb 2008 11:02 PM PST

Nasdaq listed Jupiter Media is taking a cautious approach to India: the company’s Chairman and CEO Alan Meckler was in India for a couple of days - his first trip…

TV Ad Time For Web, Telco, ISP And Handset Manufacturers - 1 Comment
Posted By Nikhil Pahwa - Thu 14 Feb 2008 01:42 AM PST

[by Cerius Shah] We rounded up ADEx Data from January 2007 - January 2008 on the Top TV advertisers for the sectors that we cover. Do keep in mind that…

“Please Be Precise”: Sir Martin On Business Models - 2 Comments
Posted By Rafat Ali - Mon 28 Jan 2008 02:07 AM PST

Sir Martin Sorrell, the CEO of WPP, hates the phrase “business model” and made it very clear at the DLD Conference in Munich, Germany last week. He asked panelists at…

Flytxt Launches India Ops - 2 Comments
Posted By Nikhil Pahwa - Sun 20 Jan 2008 11:04 PM PST

Flytxt, a UK based mobile advertising and marketing firm with operations in USA, South Africa and Brazil, has come out of stealth mode in India: they’ve announced the appointment of…

Ad Service Komli Raises $7 Million First Round From Nexus India, DFJ And Helion Ventures - 9 Comments
Posted By David Kaplan - Tue 08 Jan 2008 09:50 AM PST

Updated below (Original Story)Ad serving tech firm PubMatic has raised $7 million in a first round financing. The round was led by Nexus India Capital along with previous backers Draper…

Percept Acquires Search Marketing Agency Searchize - 1 Comment
Posted By Nikhil Pahwa - Mon 07 Jan 2008 09:26 PM PST

Percept Holdings, through it’s digital media arm Percept Knorigin, has acquired Searchize, a Mumbai based search engine marketing company, reports Television Point. Searchize was started in 2004, and offered search…

NDTV Convergence Takes over Ad Sales Duties - 1 Comment
Posted By Rafat Ali - Wed 02 Jan 2008 09:03 AM PST

[by Cerius Shah] NDTV Convergence has taken over ad sales duties from its parent firm NDTV Media. Rajesh Kumar has been elevated from managing syndication and digital sales to National…

Ybrant To Acquire Israeli Agency Oridian; Raises $20 Million From Sensar Capital, Pre-IPO - 2 Comments
Posted By Nikhil Pahwa - Wed 05 Dec 2007 03:11 AM PST

Ybrant Technologies, a Hyderabad based digital marketing co has announced its intention to acquire Oridian, an Israeli online media solutions provider for around $13 Million. DNA reports that Ybrant is…

“mGinger Is Not A One Product Company”; Interview With VC Sateesh Andra Of Draper Fisher Jurvetson - 13 Comments
Posted By Nikhil Pahwa - Wed 28 Nov 2007 09:59 PM PST

We’d reported mobile advertising company mGinger receiving its first round of funding a month or so ago from NEA-IndoUS Ventures. mGinger’s model of paying users for receiving advertisements is much…

Microsoft In Talks With Telcos For Location Enhanced Mobile Search; BSNL LBS Launch In December - 2 Comments
Posted By Nikhil Pahwa - Mon 26 Nov 2007 12:08 AM PST

A couple of interesting developments around location based services (LBS): firstly, BSNL, India’s third largest mobile operator, is finalizing its location based offerings, including ‘Track Your Buddy’, Advertising services and…