Advertising

BigAdda Eyes $4-5 mn Revenue; The Myth Of Registered Users - 3 Comments
Posted By Cerius Shah - Sun 31 Aug 2008 03:56 AM PST

BigAdda, Reliance ADAG’s social networking play, is eying $4 - $5 million (approx Rs 17 crore) within the next 12 months, expecting a majority of the same to come from…

NetXcell Launches Voice Exchange Facility, Mobismart - 1 Comment
Posted By Cerius Shah - Tue 26 Aug 2008 12:24 PM PST

NetXcell, the Hyderabad based Mobile VAS company, has launched a hosted voice exchange facility, Mobismart. The demo here explains the flow. Essentially, this is the spam version of SMS on…

Mobile Ad Firm Rhythm New Media Pulls Out of UK And India - 2 Comments
Posted By Rafat Ali - Mon 18 Aug 2008 12:01 PM PST

Heavily-backed mobile advertising firm Rhythm New Media, based in Mountain View, CA, has pulled out of UK, and closed its offices there, according to NMA, citing sources. The pull out…

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India Accounts For 10% Of Global Ad Impressions; We Expect To Double Growth In Six Months: AdMob - 1 Comment
Posted By Cerius Shah - Wed 13 Aug 2008 10:32 AM PST

In the second in a series of two interviews on mobile web advertising, we speak with Niren Hiro, Vice President, Business Development at AdMob Inc. CS: How do you propose…

40% Rise In CPM In First Half , Need To Educate Market, Increase Net Spends: mKhoj - 4 Comments
Posted By Cerius Shah - Tue 12 Aug 2008 10:05 AM PST

In the first of a series of two interviews on mobile web advertising, we speak with Abhay Singhal, Vice President, Corporate Sales and a co-founder of mKhoj. CS: How do…

Airtel Claims 0.26 Million mCommerce Subs; To Pilot Mobile Transaction Platform - 2 Comments
Posted By Cerius Shah - Mon 11 Aug 2008 01:00 PM PST

Airtel will be piloting a SIM based application called eCogNito, developed by XIUS-bcgi. The release quotes Pallab Mitra, Head, m-Commerce, stating they currently have 2,60,000 customers signed up. eCogNito is…

Ybrant Digital To Bid On US-Based Direct Marketer Media Breakaway: Report - 0 Comments
Posted By Joseph Weisenthal - Mon 21 Jul 2008 10:46 AM PST

Here’s an odd one… Ybrant Technologies, the Hyderabad-based digital marketing firm, is reported looking to buy Media Breakway, the US direct marketing firm with a spammy past. The Economic Times…

Microsoft Funded Oxigen Launches E-Wallet - 6 Comments
Posted By Cerius Shah - Thu 10 Jul 2008 11:31 AM PST

Delhi Based Microsoft (NSDQ: MSFT) funded Oxigen Services has launched OxiCash, a pre-paid wallet accessible through mobile and PC. The wallet allows a user to pay telephone bills, book tickets…

NDTV Partners With July Systems For SMS Service - 5 Comments
Posted By Cerius Shah - Wed 09 Jul 2008 12:50 PM PST

NDTV Convergence has tied up with mobile technology company July Systems for a free SMS service. The service, titled MiSMS, will enable users to fetch news, videos, stocks and cricket…

Games2Win launches Ad Gaming Network; AOL To Launch Advertising.com - 1 Comment
Posted By Cerius Shah - Wed 09 Jul 2008 12:46 PM PST

--- Games2Win has announced the launch of its gaming ad network called Inviziads. The service requires developers to integrate the ad code along with the game and as the game…

OnMobile To Launch AdRBT; Launching With Airtel? - 1 Comment
Posted By Cerius Shah - Tue 08 Jul 2008 11:25 AM PST

This just in, OnMobile has announced the deployment of Ad RingBack Tones (AdRBT). The release states it will be launching soon with ‘a leading Indian operator.’ CS had exclusively reported…

Goosefish Media Ventures Launches Travel and Women Ad Networks - 0 Comments
Posted By Cerius Shah - Wed 02 Jul 2008 12:29 PM PST

Goosefish Media Ventures, a 100% owned subsidiary of WebChutney, has launched GoSinbad and Divanation, two ad networks targeted at travel and women respectively. Medianama reports Goosefish is also contemplating the…

Online Ad Network Ozone Media Lands Funding From IDG Ventures India - 1 Comment
Posted By VCCircle - Tue 01 Jul 2008 10:38 PM PST

Bangalore-based online advertising network Ozone Media Solutions Pvt Ltd has received its first round of funding from IDG Ventures India. Kiran Gopinath, founder and CEO of Ozone Media confirmed the…

Airtel To Pilot Ad-Funded CRBT Project - 7 Comments
Posted By Cerius Shah - Mon 30 Jun 2008 01:07 PM PST

You are reading it here first. ContentSutra has learned that Airtel will be piloting an ad funded CRBT (NYSE: BT) project starting around 8th July in two yet to be…

Google Adwords Launches Netbanking; Ties Up With DirecPay - 2 Comments
Posted By Cerius Shah - Mon 30 Jun 2008 01:03 PM PST

Just when you thought you knew all the usual suspects. Google (NSDQ: GOOG) Adwords has launched its netbanking service and tied up with DirecPay, a subsidary of BCCL’s Timesofmoney. The…

“Jivox Is For Video Ads What Google AdWords Is For Text Ads” - 3 Comments
Posted By Rafat Ali - Sun 29 Jun 2008 12:24 PM PST

This story was provided to us by our content partner VCCircle. When Google (NSDQ: GOOG), the world’s largest online ad network, itself is finding it difficult to monetise its $1.6-billion…

Online Video Advertiser Jivox Gets $10.7 Million First Round From Helion, Others - 0 Comments
Posted By Joseph Weisenthal - Mon 16 Jun 2008 10:49 AM PST

Jivox, the developer of a self-serve video ad system, has raised a $10.7 million first round led by Opus Capital, along with Helion Venture Partners and other past backers. In…

India Serves 345 Million Ad Impressions, Ranks Second: AdMob - 7 Comments
Posted By Cerius Shah - Sun 15 Jun 2008 01:50 AM PST

A quick stat update from AdMob. 344.7 million impressions were served in May in India making it the no. 2 country by traffic volume after the US. Most ad impressions…

Search Marketing Firm Communicate2 Sells Stake To Aegis - 2 Comments
Posted By Rafat Ali - Thu 12 Jun 2008 08:42 PM PST

Mumbai-based search marketing and contextual ad firm Communicate2 is being bought by Aegis Media, the $20 billion multinational marketing holding company. The terms were not disclosed, but the company said…

People Group Launch Online Ad Network - 4 Comments
Posted By Cerius Shah - Wed 04 Jun 2008 12:05 PM PST

People Group, which includes web properties Shaadi, Makaan and Fropper.com besides mVAS company Mauj, has launched an ad network called ‘People Online’ that aims to target South Asian users in…

Tyroo Launches Gaming Inventory; Ties Up With Miniclip - 0 Comments
Posted By Cerius Shah - Sun 25 May 2008 09:50 PM PST

Tyroo has launched a gaming channel that includes inventory from the likes of Miniclip, Ultimatearcade and Cheatcodes.com among others. It proposes to target four million unique users belonging to an…

@NDTV NMC: Mainstream Digital Media; Display Beats Search Advertising? - 1 Comment
Posted By Nikhil Pahwa - Fri 09 May 2008 10:15 AM PST

Mainstream Digital Media? A term for us to consider - when asked about Motorola’s (NYSE: MOT) position on spends on regional language content, Lloyd Mathias, Marketing Director for India &…

Id8 Labs Appoints Vivek Saurabh As CEO; Reshuffles Key Management - 0 Comments
Posted By Cerius Shah - Wed 30 Apr 2008 10:55 PM PST

Digital marketing agency Id8 Labs has appointed Vivek Saurabh as its Chief Executive Officer. Saurabh was earlier the head of GENPACT’s Centre of Excellence, and prior to that, was Marketing…

Interactive Avenues’ Ad Network To Be Called Ad Magnet; More On Ad Networks - 2 Comments
Posted By Nikhil Pahwa - Sun 27 Apr 2008 10:11 PM PST

Well, it’s been a while since we last heard about the advertising network that Sequoia Capital funded Interactive Avenues was planning to launch: it will be called Ad Magnet, reports…

Microsoft-NDTV Media Combine To Sell Advertising On Facebook In India - 1 Comment
Posted By Nikhil Pahwa - Tue 22 Apr 2008 10:08 PM PST

The Microsoft-NDTV Media has found its way to Facebook, courtesy an International advertising deal between MS and Facebook till 2011. At the time the deal was struck, around 59 percent…