Advertising

Jupiter Media To Launch Image Sales Ops In India; Cautious About Media Business; Job Portal - 0 Comments
Posted By Nikhil Pahwa - Sun 17 Feb 2008 11:02 PM PST

Nasdaq listed Jupiter Media is taking a cautious approach to India: the company’s Chairman and CEO Alan Meckler was in India for a couple of days - his first trip…

TV Ad Time For Web, Telco, ISP And Handset Manufacturers - 2 Comments
Posted By Nikhil Pahwa - Thu 14 Feb 2008 01:42 AM PST

[by Cerius Shah] We rounded up ADEx Data from January 2007 - January 2008 on the Top TV advertisers for the sectors that we cover. Do keep in mind that…

“Please Be Precise”: Sir Martin On Business Models - 3 Comments
Posted By Rafat Ali - Mon 28 Jan 2008 02:07 AM PST

Sir Martin Sorrell, the CEO of WPP, hates the phrase “business model” and made it very clear at the DLD Conference in Munich, Germany last week. He asked panelists at…

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Flytxt Launches India Ops - 2 Comments
Posted By Nikhil Pahwa - Sun 20 Jan 2008 11:04 PM PST

Flytxt, a UK based mobile advertising and marketing firm with operations in USA, South Africa and Brazil, has come out of stealth mode in India: they’ve announced the appointment of…

Ad Service Komli Raises $7 Million First Round From Nexus India, DFJ And Helion Ventures - 9 Comments
Posted By David Kaplan - Tue 08 Jan 2008 09:50 AM PST

Updated below (Original Story)Ad serving tech firm PubMatic has raised $7 million in a first round financing. The round was led by Nexus India Capital along with previous backers Draper…

Percept Acquires Search Marketing Agency Searchize - 4 Comments
Posted By Nikhil Pahwa - Mon 07 Jan 2008 09:26 PM PST

Percept Holdings, through it’s digital media arm Percept Knorigin, has acquired Searchize, a Mumbai based search engine marketing company, reports Television Point. Searchize was started in 2004, and offered search…

NDTV Convergence Takes over Ad Sales Duties - 1 Comment
Posted By Rafat Ali - Wed 02 Jan 2008 09:03 AM PST

[by Cerius Shah] NDTV Convergence has taken over ad sales duties from its parent firm NDTV Media. Rajesh Kumar has been elevated from managing syndication and digital sales to National…

Ybrant To Acquire Israeli Agency Oridian; Raises $20 Million From Sensar Capital, Pre-IPO - 2 Comments
Posted By Nikhil Pahwa - Wed 05 Dec 2007 03:11 AM PST

Ybrant Technologies, a Hyderabad based digital marketing co has announced its intention to acquire Oridian, an Israeli online media solutions provider for around $13 Million. DNA reports that Ybrant is…

“mGinger Is Not A One Product Company”; Interview With VC Sateesh Andra Of Draper Fisher Jurvetson - 13 Comments
Posted By Nikhil Pahwa - Wed 28 Nov 2007 09:59 PM PST

We’d reported mobile advertising company mGinger receiving its first round of funding a month or so ago from NEA-IndoUS Ventures. mGinger’s model of paying users for receiving advertisements is much…

Microsoft In Talks With Telcos For Location Enhanced Mobile Search; BSNL LBS Launch In December - 4 Comments
Posted By Nikhil Pahwa - Mon 26 Nov 2007 12:08 AM PST

A couple of interesting developments around location based services (LBS): firstly, BSNL, India’s third largest mobile operator, is finalizing its location based offerings, including ‘Track Your Buddy’, Advertising services and…

WPP Acquires 75 Percent In Quasar Media; “It’s Not An Exit” Says Harish Bahl - 7 Comments
Posted By Nikhil Pahwa - Mon 19 Nov 2007 04:27 AM PST

The official announcement is in: WPP Digital has acquired 75 percent stake in Quasar Media, a subsidiary of the Smile Interactive Technology Group. Quasar provides services in digital media, creative,…

ETV Launches Portal For Sale Of TV Ad Inventory - 1 Comment
Posted By Nikhil Pahwa - Mon 19 Nov 2007 03:09 AM PST

Online sale of TV advertising appears to have found another taker. ETV Networks, which operates 12 TV channels has launched ETVNetmart.com to allow media planners, advertisers and agencies to bid…

Nokia To Monetize Content Services In India With Advertising - 7 Comments
Posted By Nikhil Pahwa - Sun 18 Nov 2007 11:27 PM PST

So much hinges on advertising in India, where piracy of content is rampant: ET reports that Nokia (NYSE: NOK) may launch advertising supported content services in India. There will be…

WPP Buying Indian Online Ad Agency Quasar - 6 Comments
Posted By Rafat Ali - Fri 16 Nov 2007 04:20 PM PST

WPP, the global ad agency holding company, is buying online media agency Quasar Media. This puts to rest the speculation that has been on for some time about WPP’s M&A…

Interactive Agency id8labs Buys eDesign Tree India - 1 Comment
Posted By Rafat Ali - Thu 25 Oct 2007 09:48 PM PST

Mumbai-based interactive agency id8labs, which was spun off Percept Media earlier this year, has bought eDesignTree, a Philadelphia, U.S. and Bangalore based interactive marketing firm. Amit Shrivastava, co-founder of eDesign…

Percept Knorigin’s Ad Network A Work In Progress? - 3 Comments
Posted By Anupama Chandrasekaran - Tue 16 Oct 2007 09:31 PM PST

According to Watblog, Percept Knorigin seems to be working on its own ad network. Adchakra.net, which claims to be an online ad network for content publishers and Web advertisers, is…

Maverick Productions To Enter Mobile Content Universe Via DNS Network - 1 Comment
Posted By Anupama Chandrasekaran - Mon 15 Oct 2007 11:02 PM PST

Actor Anuj Saxena’s Maverick Productions has tied up with DNS Network Services to create and distribute mobile content. [via Indiantelevision] TV-content and ad-films producer Maverick’s new unit will embark on…

Bollywood, Education Take Front Seat For MSN India - 0 Comments
Posted By Anupama Chandrasekaran - Sun 14 Oct 2007 09:20 PM PST

Microsoft (NSDQ: MSFT) India’s Country Manager Jaspreet Bindra doesn’t foresee MSN being the best horizontal portaI, according to this agencyfaqs interview. Bindra sees Bollywood and education being a focus. Agencyfaqs…

Mobile Advertising Company mginger Funded By NEA IndoUS Ventures - 9 Comments
Posted By Nikhil Pahwa - Thu 11 Oct 2007 11:53 PM PST

You’re reading this here first: Contentsutra has learned from reliable sources that Gingersoft Media, the company which runs a permission based mobile advertisement service mginger, has received an undisclosed amount…

agencyfaqs Funding: Inteview With Pravin Gandhi, Partner, Seedfund - 0 Comments
Posted By Nikhil Pahwa - Thu 11 Oct 2007 07:28 AM PST

As a follow up to our earlier story on online and print media company agencyfaqs being funded by early stage venture fund Seedfund, I spoke to Pravin Gandhi, Partner with…

agencyfaqs Funded By Seedfund; Interview With Founder Sreekant Khandekar - 0 Comments
Posted By Nikhil Pahwa - Thu 11 Oct 2007 04:53 AM PST

This just in: Banyan Netfaqs, a media company covering advertising, media and marketing in India, which publishes the website agencyfaqs! and print fortnightly The Brand Reporter has received funding from…

Sapient Interactive Plans 2008 India Entry, Eyes At Least 12 Clients
Posted By Anupama Chandrasekaran - Wed 10 Oct 2007 08:09 PM PST

Sapient Interactive, which claims to be the second largest digital ad agency in North America, plans to enter India in 2008. [via Economic Times] The IT company’s digital advertising arm…

Pinstorm Looks To Raise Money To Fund Global Acquisitions; - 2 Comments
Posted By Nikhil Pahwa - Mon 08 Oct 2007 10:10 PM PST

While advertising bigwigs like Euro RSCG and Publicis are scouting for digital acquisitions in India, search marketing company Pinstorm intends to raise money to fund international acquisitions. These acquisitions, says…

And now, it’s Euro RSCG Shopping For Digital Buys In India - 0 Comments
Posted By Anupama Chandrasekaran - Sun 07 Oct 2007 07:45 PM PST

David Jones, CEO of the world’s fifth largest ad agency network Euro RSCG Worldwide, could be looking at small and medium-sized acquisitions globally as well as in India and China.…

As Publicis Looks To Acquire A Digital Agency In India, Who’s A Possible Target? - 7 Comments
Posted By Nikhil Pahwa - Sun 30 Sep 2007 10:11 PM PST

That global advertising group Publicis Groupe was looking for possible digital acquisitions in India has been known since January. In India, they’ve already acquired Delhi based advertising agency Capital advertising.…