MakeMyTrip.com has short listed three ad agencies, one of which will manage the Rs 30 crore advertising account of the Delhi-based travel portal. Agencyfaqs reports that the shortlisted ones include…

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Bollywood’s funny guy Boman Irani seems to be the favourite endorser of Indian internet companies. He is the brand ambassador for travel portal Yatra.com. Now local internet search engine JustDial.com…

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Cricket tournaments like the ICC Champions Trophy and the Cricket World Cup always reminds me of the Superbowl, though I wish the Cricket advertising was as blogworthy as some of…

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This is an interesting development. The Internet and Mobile Association of India (IAMAI), the apex industry body for India’s digital media companies, is going the Indian Newspaper Society (INS) way.…

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Rhythm NewMedia, a global supplier of ad-supported mobile content, has opened its India office in Gurgaon. The company has appointed former TiE executive Raj Desai as Country Manager. The top…

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Indiantelevision reports that car manufacturer Maruti has signed a deal to be the main sponsor for the official Cricket website cricketworldcup.com, which is being run by STAR India’s Indya.com. The…

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I attended the launch of “Gold Sift – Leveraging Online and Search Engine Marketing”, a book authored by Mosaic Services Founder Vikas Malhotra, and published by Exchange4Media yesterday. The panel…

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Hyderabad-based digital marketing services company Ybrant Technologies has acquired US-based firm AdDynamix in exchange for cash and promissory notes worth $10 million. AdDynamix provides ad management, video and digital media…

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Indiaplaza.in, formerly fabmall.com, is offering customers one of those ‘double the difference’ offers - they’ve launched the ‘Indiaplaza Price Challenge’ for books and mobile phones. Customers who find prices of…

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For bands, here’s a cost-effective way of making a music video: the video for the song Voice by Mumbai based band Pentagram will feature user submitted videos, reports Indiantelevision. MTV’s…

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Updated below Web18’s first lifestyle offering is going to be focused on women - a portal called Indiwo.com. Agencyfaqs reports that the broad sections will be life and work, money…

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Sabeer Bhatia’s travel portal, Arzoo.com will be sponsoring world boxing champion MC Mary Kom, according to a release at Agencyfaqs. The sponsorship amount has not been disclosed, but Mary Kom’s…

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Global advertising giant WPP today announced that WPP Digital (the group’s digital division) has made an undisclosed strategic investment in the US-based mobile search and advertising company JumpTap (see release).…

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Leading French advertising agency Publicis Groupe may bring its recently acquired Digitas to India, reports DNA. The latter is a Nasdaq-listed digital advertising and direct marketing agency which Publicis acquired…

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“Somewhere as a country, we’re too obsessed with a number – we might want to communicate with only a small number of consumers, said Tushar Vyas, National Director- Interaction for…

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Kaushal Modi, Head licensing and Telephony for SET India began by outlining the TV channels strategy - of building a destination using a short code. TV, he said, leverages mobile…

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The session at the IAMAI Digital Summit on mobile marketing began with Rajat Mukarji, VP Corporate Affairs for Idea Cellular asking about how one can talk to different disparate groups…

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Some news from the online advertising area: Cutting Edge Media has been appointed as the agency to market the new interactive websites of Star TV, Kbclive.com and Neosports.in (Neosports is…

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A few interesting vignettes from articles on online marketing and advergaming from a feature in Business Standard: During the India-Australia-West Indies triangular one-day cricket series, the company (Marico for Parachute…

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Online communications agency Quasar Media has bagged the interactive duties for Indiatimes Shopping, reports exchange4media. The account is pegged at Rs 10-12 crore. Quasar will handle all digital media initiatives…

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Contests2win will be promoting Airtel’s automated song recognition service for ringback tones - ‘SongCatcher’ - on the Internet. [source: exchange4media] Contests2win has created an advergame that replicates the ‘songcatching’ process…

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This is interesting. Star Network has appointed NDTV Media, the advertising sales company of NDTV, to sell advertising space of its portal Indya.com for the Cricket World Cup event, reports…

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Updated: Matrix Partners India has invested Rs 20 crore in Digital Music India, a company which owns vJive, an in-store audio/video advertising and digital signage company. According to a statement…

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The size of Yatra.com’s media business is apparently Rs.5-6 crore, and Optimum Media Solutions has won the pitch for providing media planning, buying and implementation. So far, I’ve only seen…

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An overview of Bollywood using the Internet to engage new audiences, and probably prevent the youth from tuning off can be read here, at the Financial Express. A few excerpts:…

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