Nikhil thanks for providing the updates on the story.

As far as Komli/PubMatic are concerned it shows there are some quality deals being done by VC’s in the internet space.  Although, all the attention these days is around the equity markets and “blank check” IPO’s.

I am a little confused. Is Pubmatic and Komli the same company ?
And did both of these companies get funded independently? if yes then did Pubmatic ensure another funding to Komli?
Its little confusing...not sure if its just me

Amit,

Sorry for any confusion.  PubMatic is a service provided by Komli.  Komli is the parent company and the entity that has received $7M. 

Thanks,
Amar Goel

How big is the internet advertisement market in india ? what % of Total Advertisement Budget ??

Hi Prashanth,

Currently there are so many figures that exist in industry. Most of them say that internet advertising in India is about 400 to 600 crores and more than 35% of it is enjoyed by Google.

Currently BFSI companies and online companies are the biggest spenders in online advertising. Online companies are allocating 40% to 60% of their total ad budget to internet.

However other sectors like automobiles, computers, real estate, FMCG and few other are also getting interested in online advertising. Currently these sectors are allocating anywhere between 3% to 10% of their annual budget to internet advertising.

Industry is expecting to reach 2000 crores 2012. But, if the broadband penetration increases at a faster pace may be with the help of government, you can expect it to reach some bigger numbers.

Komli and Tyroo seem to be the best adnetworks currently in India. ozonemedia seems to be the third best, when it comes to Indian based ad networks.

However, with the arrival of Tribalfusion, DGM, and several others the market may heat up quickly. I wish for a strong competition for Google in India.

All of who believe that Indian Adnetwork performs just check with agencies and their clients who have burnt their fingers.

DGM is an affiliate marketing network, and Tribalfusion,Adsmart,Adbrite being
global adnetworks with lots of indian sites apart from Google Adsense

so all of those who have used google adsense and tasted success,its time to graduate to other global ad networks.

Hello Visitor
Becare full of some indian ads companies. they never send u any payment. rest all up to you.
i want maintion some indian cmapny hey never pay.
1. axill.in
2. komli
3.ozone
they all companies make fool too publisher. now i want tell how they make fool
1. they count only 50% - 60% Imression and click.
2. they tell you u will get 1st payout after 3 month.
3. after 3 month they glup your all amount .
so better becarefull
always see usa or Uk network companies
they payout right time

thanks
publisher
cheer’s

Guys,
Check us out , we are looking to expand in India. Hopefully give google some competition.

http://www.aductions.com