Check Cricstock. http://www.cricstock.com
It is sort of a stock exchange for cricketers. Not directly associated with the WC w.r.t score updation etc, but nevertheless it is a different idea.
(I have no connection with the site)
(I feel you should reduce the length of the word in the Captcha you are using.)

Nikhil,

Because doing things “differently” doesnt necessarily mean success, its not maggi ketchup you see. 

Regards

I joined a site that claims to do stuff differntly too , it is a community blog , but I need help setting up the Indian section on it.

So if anyone has the time to help me blog about Indian crickt please join there so we can make our section the best

http://www.cricketblogged.com/apply.php

the main site is

http://www.cricketblogged.com/

xyz: if the content is similar, and content from one co can be substituted for content from the other - distribution takes over. For ketchup and indeed coke and pepsi, distribution is key.
On the Internet, where distribution is not an issue - content and marketing (SEM, banners, alliances) become key.
In a market where others have a head start in marketing - cricinfo and cricketnext - I think differentiation of content is important for Zeecric, though you may not agree…

Check out http://whatsthescore.in for a site dedicated to just Cricket Scores, without all the usual noise. It has a cool Widget that you can install on your desktop for live cricket scores.