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AOL Launches Hindi, Tamil Portals; Truveo Video Search

By Nikhil Pahwa - Wed 31 Oct 2007 02:34 AM PST

At a press conference that AOL (NYSE: TWX) held on the sidelines of the Fortune Global Forum, the company announced the launch of local language portals in Hindi and Tamil, and the launch of video search Truveo; Jeff Bewkes, Time Warner President and COO reiterated the importance of India for Time Warner, saying that AOL plays an important part in teaching the company what is possible in India.

The local language portals focus on advertiser friendly verticals like Movies, Astrology and News. There isn’t much content up yet, and AOL doesn’t want to talk about where they’ve sourced the content from. No numbers on how the India site is doing from the execs either: P.G. Ponappa, Head of AOLs India portal told me that they came into the market with the goal of having a presence, at least one distribution deal and local language content, and they’re on target for now. They’ve got two distribution deals in place - with MTNL and HP computers, where AOL will be set as the default homepage on new ADSL connections and new laptops respectively. AOL wants to be a significant player in India in three years, and Ponappa says that they need a reasonably high growth next year.

Tim Tuttle, co-founder of Truveo and SVP AOL Video told me that relevant video content from Truveo will be integrated with content at AOL.in. They haven’t added advertising to the video search yet, but that will probably be done. On issues of copyright content and pornography related to video search, Tuttle said that Truveo is limited to trusted content providers...I think Truveo needs to do a rethink on the content providers they index—they’re indexing video sharing sites like Dekhona, which have pornographic content that shows up on Truveo search (I’ve got a screencap).

Posted in: Companies, AOL, Video Sharing



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7 Responses:
  • From Krishna Wed 31 Oct 2007 05:12 AM

    Nikhil,

    I heard that they have tied up with oneindia.in for the content.  I looked up oneindia.in and they seem to have lots of indian language stuff on their site.  Do you have any dope on them.  We would be interested in talking to them on the developments on indian language space

    Krishna

  • From Tami Zhu Wed 31 Oct 2007 05:42 AM

    Krishna, you can contact me at regarding your interest in indian language space. 

    -Tami

    Tami Zhu
    AOL Truveo
    23rd Floor, 333 Bush Street
    San Francisco, CA 94104

  • From Sriram Hebbar Wed 31 Oct 2007 05:54 AM

    Krishna,

    This is Sriram Hebbar, C.O.O, Oneindia.in.  Oneindia.in is the market leaders in the Indian Language space and we have been catering to the online space for the last 8 years.  You can contact me at sriram.hebbar at greynium.com and I will be happy to assist you.

    Sriram Hebbar
    Chief Operating Officer
    Greynium Information Technologies Pvt. Ltd
    Hosur Road, Bangalore India.

  • From Tami Zhu Wed 31 Oct 2007 07:36 AM

    Sriram, I also look forward to connecting with you.  Please contact me at .

    Tami Zhu
    Vice President, Business Development
    AOL Truveo
    23rd Floor, 333 Bush Street
    San Francisco, CA 94104

  • From Interval Wed 31 Oct 2007 01:57 PM

    Accessing online media will only get more targeted as is evident with companies like http://www.interval.in - India’s premier movie portal.

    Relax, take a break at Interval.in
    Enjoy!

  • From rakesh Mon 17 Mar 2008 06:33 PM

    it,s good iam intrusted to join with you

  • From BlogsDNA Tue 05 Aug 2008 07:20 PM

    wow AOL had be growing really fast…

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