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Eros Ties Up With YouTube

By Anupama Chandrasekaran - Mon 21 May 2007 12:15 AM PST

If you cannot beat ‘em, join ‘em.

While Indian music company T-Series sent a legal notice to Google regarding the presence of copyrighted content on its video-sharing Web site YouTube, U.K.-listed bollywood producer Eros International has joined hands with YouTube. Eros announced a tie-up with YouTube on Monday for a revenue-sharing channel showcasing some content from its catalogue of 1,300 films. Movie trailers, music videos and other exclusive footage from Eros’ library can be accessed via http://www.youtube.com/erosentertainment.

In a press release, Eros’ chairman and chief executive Kishore Lulla, said the partnership with YouTube will generate advertising revenue. Lulla told British daily Telegraph he expects the YouTube channel to generate at least 30 million viewings in its first six months.

In the past year, Eros, whose releases last year included the Sanjay Dutt comedy sequel ‘Lage Raho Munnabhai’ and whose forthcoming flicks include the Amitabh Bachchan starrer ‘Cheeni Kum,’ has been zealous in expanding its digital distribution business. Eros’ audio tracks are already available on online music stores iTunes and Real Rhapsody.

Nikhil adds: It’ll be interesting to see what the YouTube does with Eros’ content already uploaded by users, or even full movies on Google Video (here’s Lage Raho Munnabhai). As per a source from the movie business, Google has offered up to 80 percent revenue-share to some Bollywood content owners. 

Posted in: Social Media, Bollywood



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4 Responses:
  • From goBroadband Mon 21 May 2007 04:47 AM

    YouTube will very soon have a paid channel to keep content owners happy.

  • From Ranveer Khanna Tue 22 May 2007 03:04 AM

    hey thats a good deal so now i can downla\oad moviesfrom a youtube and watch them sounds interesting

    hey but one thing more the 80 % revenue share to the content owners sounds fishy ....... not possible youtube deal are basically on a perhit pay model similiraly to the rajshri deal

    For eg

    rajshri pays a 10paisa hit to the clients per hit it might get 2 cr hits but the revenue share to the content owner is 20 lacs ... a minimum advertising a website can get is 3 crs if u see the ratio 3 crs to 20 lacs it is not even 2 percent then where does 80 % revenue share arises are the content owners fools or the dont know the business

    Ranveer Khanna

  • From pawan sahay Mon 28 May 2007 05:36 AM

    Hi Nikhil,

    Not a bad deal, considering the number of people who visit, Youtube.I see a symbiotic relationship where eros will use the brand name of youtube and google extending its services to the bollywood industry.Eros releases about 30 movies per year with hits as you have mentioned before and has a library of about 1500 titles, which is not much, but can generate revenues through advertising if the content is put on Youtube.Eros has also launched a site called bollywoodondemand (http://bod.erosentertainment.com/), which unfortunately does not have too many viewers (if you trust alexa, that is).

  • From Peter Cleave Thu 13 Sep 2007 04:46 PM

    Hi Nikhil,

    Thank you for an interesting article.

    I submit original music videos to Youtube as PeterCleave. At present there are about 300,000 hits on PeterCleave and at th3 present rate there will be million by December 2007.

    I am trying to find out about the following;

    I1s there an agency that collects royalties off Youtube in India with links to Apra in New Zealand and Australia? I am a member of Apra.

    2 A large number of hits on PeterCleave Youtube come from Japan and I am looking for the name of the body in Japan that might have or be negotiating a deal with Youtube

    Thanks agin for an interesting read,

    Peter Cleave

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