Hutch, Mobifusion Launch Mobile Version Of Chef Sanjeev Kapoor’s Recipes
By Anupama Chandrasekaran - Sun 05 Aug 2007 07:42 PM PST
Telecom operator Hutch has tied up with Mobifusion, a publisher of mobile applications and technology, to launch a mobile version of Chef Sanjeev Kapoor’s cookbook Any Time Temptations. [via Hindustan Times] The article doesn’t mention the cost of the service. I don’t believe in gender stereotyping but it is a fact that men are the predominant PC users and Internet surfers in India. Marketers will have to resort to cellphones as the delivery medium or use other innovative methods [see related links] to reach out to the fairer sex.
Posted in: Mobile, Operators, Hutch/Voda
