Updated:@IAMAI-Online Retailing: Subhiksha To launch Online Store Around Oct
By Anupama Chandrasekaran - Thu 26 Jul 2007 12:04 AM PST
Chennai-based retail chain Subhiksha will be launching its online store around October this year, Subhiksha Trading Services marketing president Mohit Khattar told me at the sidelines of the IAMAI conference on online retailing being held in Chennai. Khattar said a basic non-ecommerce site will up in the next few days.
Update:
But looks like they have a skeletal image of the site up already here.
This is Subhikha’s second shot at Cyberspace. In 1999, the company, which currently has 760 outlets selling groceries, fruits, vegetables and medicines, had unsuccessfully launched an online version of its stores. Khattar blames low Internet penetration, fewer broadband connections and low download speeds for the failure of Subhiksha’s first online venture, which was shut down in two years.
In its second avataar, Subhiksha’s online arm will sell groceries, pharmaceutical as well as mobile products and will not be charging customers for delivery. The online and offline business are integrated for now and the same team will be managing both businesses, Khattar said.
Posted in: E-commerce
How is their offline branches performing?
Why did they choose a non-ecommerce site? Indian ecommerce is growing
They are just going to have a site up in the next few days but online transactions will be enabled only two or three months later.
I would be interested in knowing how do they plan to deliver to the end customer - would this service be owned or out-sourced!
I wish them all the best in their second foray in the internet space!
It is not a skeletal image, just a modified squirrel mail login page (in all probability their web interface to their corp email).
Hi Shyam: Khattar himself said that Subhiksha.in will be the Web site.
shyam is right. subhiksha . biz also has the same interface where i communicate with them
Anupama,
They might host the website later there, but what you are getting to see now is not a skeletal framework and surely is a customised SquirrelMail login page that is provided by most web hosts.
Basically Anupama you are dumb when it comes to internet
.. happens when offline journo’s try to cover the internet. You will learn the difference between a mail login and a website soon. 
hello anonymous, not denying my ignorance. keep the praise and the smilies coming.
Hi Anupama,
). Were you there till the last session? if yes then what do you have to say about “ferns’n’petals” sales pitch… oops i mean “presentation”!
So now i know that we both were there at the conference… (see, they were right in saying that offline integration is equally important as online