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India Serves 345 Million Ad Impressions, Ranks Second: AdMob

By Cerius Shah - Sun 15 Jun 2008 01:50 AM PST

A quick stat update from AdMob. 344.7 million impressions were served in May in India making it the no. 2 country by traffic volume after the US. Most ad impressions were text ads, as compared to image ads. As of May, over 2,000 sites in the AdMob network generated traffic from mobile web users in India, covering 40% of their publishers worldwide. Communities sites in aggregate generated 40% of total page views in India; Downloads 27%; Entertainment 15%. Sites which saw high click through rates were those that featured Bollywood, music, or mobile video content.

Posted in: Advertising, Mobile, Research & Numbers



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7 Responses:
  • From Neeraj Sun 15 Jun 2008 09:23 PM

    Dude, what is the source of this information? Please be a bit more careful about publishing numbers.

  • From Johnson Sun 15 Jun 2008 09:33 PM

    ZestADZ is India’s leading mobile-ad network.  We monitize mobile impressions from India on both the mobile formats SMS and WAP.  Check us out at http://www.ZestADZ.com

  • From Zubair Jandali Sun 15 Jun 2008 09:54 PM

    Neeraj,

    Full disclosure: I work for AdMob.  The data that Cerius cites (on impressions from India) are actually made publicly available by AdMob at http://www.admob.com/s/solutions/metrics.

  • From Cerius Shah Sun 15 Jun 2008 10:41 PM

    Hi Neeraj,

    Have mentioned Admob as the source of information. Rest assured, we are extremely careful about numbers we quote.

    Thanks for keeping an eye out,

    Cheers,
    Cerius

  • From Sidhartha Bezbora Sun 15 Jun 2008 10:45 PM

    These are amazing figures and this shows the usage of mobile sites and the potential of mobile advertising in India.

    Way to go India !

  • From Siddharth Puri Mon 16 Jun 2008 02:06 AM

    Is this for ads on mobile or overall internet indian ip targeted budget. If we take display ads it should be around approx 1.4-1.8 Billion impressions last month. I have executed and bought inventory myself on banner ads much greater then what number is being spoken at tyroo only.

    These numbers are not worth to be mentioned and it looks more like PR for admob.

  • From Cerius Shah Tue 17 Jun 2008 06:44 AM

    Dear Readers,

    The stats above are indicative of the mobile web and are meant to be taken in the context of the stats and not the brand associated with it.

    Regards,
    Cerius

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