Mobile TV: Summing Up NAB 2008
NAB 2008, the largest broadcast event of the year did not disappoint this year with new products and technologies outlining the pace of the industry over the next two to three years. With the largest number of international attendees on record of about 30,000 and total attendance of over 140,000 the NAB is now about a complete showcase of the broadcast industry.
This year was very special as this was the last NAB before the complete digitalization sets in the industry by Feb. 2009.  With the theme of the NAB 2008 being IPTV and streaming media technologies, the focus was on convergence products rather than those relating to the just terrestrial broadcasting. These included the Mobile TV, HD Radio and of course IPTV.
In the area of Mobile TV, all eyes were on the open mobile video coalition (OMVC), an association of over 800 broadcasters which was expected to finalize the new standard for mobile TV which could be used with the ATSC transmissions. The NAB last year ( NAB 2007) had already given a peek into possible new technologies such as ATSC- MPH ( mobile pedestrian handheld), ATSC A-VSB etc. which can be used with relatively inexpensive additions to the existing ATSC broadcasting stations. However the OMVC stopped short of declaring the new standard for Mobile TV. It has announced its intention of selecting one out of three technologies which will be uses by their members to transmit mobile TV along with the ATSC transmissions. The three technologies which will be finally evaluated include the ATSC-MPH ( Mobile Pedestrian Handheld) promoted by LG and Harris, A-VSB by Samsung and ATSC Mobile TV technology by Thomson and Micronas. The clear declaration of intent by the association of over 800 broadcasters in USA under the OMVC forum heralds a bright future for mobile TV. The stations will defacto transmit local content for mobile TV in addition to regular DTV ( ATSC) transmissions. This is expected to provide a uniform standard for the technology in USA and greatly increase penetration as well as subscriber base.

With Verizon already planning Mobile TV services using MediaFLO technology and AT&T;expected to do so by May 2008, it is likely that almost all mobiles will progressively support reception of Mobile TV. 3G based Mobile TV services are also available ( e.g. Sprint TV, MobiTV & others). Content differentiation will be the key factor in driving each of these services.
However the fact that OMVC has not declared any one technology as the final one this year did not stop the product vendors from displaying a complete ecosystem of products around the new mobile TV technologies. Harris and LG electronics, which are supporting the MPH technologies had set up a mobile TV broadcast through the KVCW-DT broadcasting station. The technology demonstrated is based on IP datacasting and is supported by Udcast and Triveni digital. At the same time Samsung was demonstrating its A-VSB powered mobile broadcast TV. The A_VSB technology has the advantage that it does not need additional spectrum for mobile TV transmissions. The existing ATSC spectrum can be used to add-on the mobile TV services. The A-VSB initiative is supported by Samsung Electronics, MobiTV, Nokia Siemens Networks, Rohde & Schwarz and SES AMERICOM.
As expected the area of WiMAX TV, which is IPTV streamed over WiMAX networks attracted considerable attention as a future technology. UDcast, a company known for its IPTV, Mobile Tv products based on DVB-H and DVB-SH technologies has now unveiled its WiMAX TV product.
Earlier in March 2008, Nextwave had unveiled its WiMAX TV Platform called MXtv. Nextwave platform is based on the use of the multicast and broadcast feature of mobile WiMAX and can handle different types of multimedia content including video in QVGA or CIF resolution and can support 45 multicast channels in 10 MHz of WiMAX bandwidth.
With the imminent launch of XOHM and other mobile WiMAX services in US and other parts of the world, delivery of TV to mobiles using multicast and broadcast service(MBS) becomes an attractive proposition. WiMAX TV, which is based on multicasting of streaming mobile TV content has many potential advantages as it is independent of carriers which deliver the service, country and can be received over any WiMAX enabled handset, WiMAX notebook or other devices.
WiMAX uses the relatively inexpensive wireless network for delivery of multimedia content ( Video, music or pictures) and can provide speeds which are an order of magnitude higher as compared to cellular or 3G networks. Due to its high spectral efficiency coupled with quality of service features the content can be delivered in a multicast manner as compared to generating individual streams for each user. WiMAX is an open technology and effectively brings the entire internet in the mobile domain.
MobiTV™, the largest provider of Mobile TV services in the Americas today with over 4 million subscribers came in strong outlining its plan to introduce the open mobile alliance (OMA) Rich Media Environment. No doubt with most of the DTV stations transmitting content repurposed for mobiles via their ATSC transmitters, content aggregators such as MobiTV would stand to gain by content specially suited for mobiles and to increase the gaming and rich media environment.
The adaption of OMA-BCAST platform with the inclusion of new air interfaces based on ATSC A-VSB or MPH seem to be the way the industry is set to grow in the current year.

What is the share of news channels revenue in the 360 million pie? Whats the future trend of revenues for news channels from mobile services?