Indian Newspapers Survive Internet Onslaught, Outpace Global Sales, Ad Revenue Growth
By Anupama Chandrasekaran - Mon 04 Jun 2007 10:44 PM PST
Indian newspapers logged double-digit sales and advertising revenue growth last year despite the onslaught of cyberspace, according to a study reported by news agencies. Indian newspaper sales grew a robust 12.93 percent in 2006, while global sales ticked up a mere 2.3 per cent, according to the World Association of Newspapers that represents more than 18,000 publications on the five continents. On the advertising revenues front, newspapers in India, the world’s second largest market for newspapers after China, saw a 23.18 percent jump versus a lackluster 3.77 percent rise worldwide. Advertising revenues in the United States, the largest newspaper advertising market in the world, dropped 1.68 percent in 2006. The trend spells good news for the Indian media scene, which has witnessed a slew of new publications on newsstands in recent years. Publishers will be thankful that advertising revenues, and not just journalists’ salaries, are ticking up.
Posted in: Newspapers
