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Internet Usage Jumps 27% Reports ComScore

By Cerius Shah - Thu 24 Jul 2008 10:22 AM PST

More than 28 million people in India aged 15 and older accessed the internet from home and work in May. This represents a 27% increase over last year. Do note this report excludes traffic from public computers, including cybercafes as well as acces from mobiles/PDAs. More on the methodology can be found here. Some findings from the release below:

—The average Indian Internet user visited the Internet 25 times during the month and was online for 28 minutes per visit.

-- Those between the ages of 15-24 were the heaviest Internet users among all age segments, spending nearly 12 hours online per month on average.

-- Some of the fastest growing Web site categories during the past year included Maps (up 64%), Sports (up 60%), Entertainment—Movies (up 55%), and Finance—News/Research (up 52%).

-- Internet peneteration stands at just 3% of the total population.

More on how sites ranked after the jump

Google (NSDQ: GOOG) properties reigned supreme with nearly 20 million visitors in May, growing an average 35% over last year.

-- Google Search had 17.1 million visitors (+38%)

-- Youtube drew 6.3 million visitors (+131%)

-- Orkut attracted 9.3 million visitors (+39%)

-- Blogger drew 7.3 million visitors. (102%)

Top 15 websites (# unique visitors)

1 Google (+35%)
2 Yahoo (+28%)
3 Microsoft (+11%)
4 Rediff (+19%)
5 AOL (NYSE: TWX) (NA)
6 NIC.in (+5%)
7 TIL (+195)
8 Wikipedia (+21%)
9 Naukri (+55%)
10 eBay (+19%)
11 Indian Railways (NA)
12 CNET (NSDQ: CNET) Networks (+20%))
13 Ask Network (+9%)
14 BharatMatrimony (+46%)
15 Monster (+16%)

Posted in: Research & Numbers



Related Research from Alacrastore.com
3 Responses:
  • From Nilesh Trivedi Thu 24 Jul 2008 11:36 AM

    This 27% “jump” in the usage might also be due to people switching from cybercafes to browsing at home or office.

    Can someone please read their survey methodology and do the required analysis? :-D

    cheers
    nilesh

  • From Srinath Thu 24 Jul 2008 11:29 PM

    Thx for the report overall.. But there’s no diff between “Avg Indian Internet User” & “Heaviest Internet User” per the number you quoted. They both add to “Nearly 12 hrs/mo”

    “ -The average Indian Internet user visited the Internet 25 times during the month and was online for 28 minutes per visit.

    -- Those between the ages of 15-24 were the heaviest Internet users among all age segments, spending nearly 12 hours online per month on average. “

  • From John Fri 25 Jul 2008 12:33 AM

    Can anyone have e-commerce statistic figures in India....

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