Mipcom India Roundup: TV Is Boring; Drivers of Content
By Rafat Ali - Mon 08 Oct 2007 05:52 PM PST
The big TV conference Mipcom is going on this week in Cannes, France, and the first day on monday was a special India-focused day. A roundup of stories coming out of there:
-- Among other things, Vishal Gondal, head of video game publisher Indiagames, dismissed TV as “boring” for the 54 percent of Indians under 25. “But games rock,” he said, citing figures that Indians pay for half a million mobile downloads every day, the bulk of them games. Gondal also believes that the major game producers slowly are catching on to the fact that India can be a hub for the international distribution of mobile properties.
-- Key industry drivers in the Indian content market, according to Sony (NYSE: SNE) Entertainment Television (SET) India CEO Kunal Dasgupta:
---- Development of content for niche viewers
---- Pricing remains a key driver, whether it is for cable subscription, film tickets or newspaper prices
---- Increased consumerism and increased advertisement spend by marketers fueling further growth
---- Use of technology for special effects, animation and other creative work leading to better quality of media products
---- Enabling regulations related to broadcasting, print and radio by the Government
-- Zee Group CMD Subhash Chandra asserted that India had the potential to become the largest pay TV market in the world.
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