Mobile ESPN Finalizes Operator Tie-Ups For World Cup
By Nikhil Pahwa - Tue 13 Feb 2007 07:48 PM PST
Mobile ESPN has finalized deals with Hutch, Airtel, MTNL and BSNL for a launch around the Cricket World Cup, reports Mint (subscription required). They’re planning to allow users to hear live commentary (Rs.6 per minute), watch video clips and participate in programmes via the mobile. For voice, commentary is going to be in Hindi and English. Deals with Tata Indicom and Reliance are also in the offing, according to ESPN’s New Media Head Sricharan Iyengar
Last year, Airtel and Reliance had launched subscription packs. World Cup coverage might attract premium pricing, but wont the ICC expect its pound of flesh?
Related:
- ICC To Restrict Online And Mobile Coverage Of Cricket World Cup
- Cricket Australia Goes Rights Crazy; Online Fair Use Negotiations Stalled
- Cricinfo To Launch 3D Simulation; In Talks For Audio Content On Radio
