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Moser Baer’s DVD Play Ignites Price War

By Sahad PV - Mon 09 Apr 2007 11:14 AM PST

There is a price war happening on the home video front. Following Moser Baer’s aggressively priced DVD entry into the home entertainment marketplace, its competitors too are not taking chances. Moser Baer priced its DVDs at Rs 34 for a pop while VCDs at Rs 28. The company also recently launched some 75 Hindi titles, besides hundreds of titles in regional languages. 
Now the competition has responded. T-Series has cut DVD prices to Rs 45 on select movies and is offering a package of three films for Rs 75. Ultra has brought down the price of its old catalogues from Rs 300 to Rs 45 even before Moser Baer started the war. Another company Shemaroo Entertainment says it may follow suit. And that’s possible by mid-May, according to Atul Maroo, joint managing director, Shemaroo. Taurani, managing director, Tips Industries, says he will see how the response to Moser Baer pans out, and will decide a future course of action.

Posted in: Movies



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32 Responses:
  • From Pranav Mon 09 Apr 2007 11:41 AM

    Sahad,

    Also check out this story:

    http://business-standard.com/common/storypage_c.php?leftnm=10&autono=280209

    Touches upon the topic of how this move by MB may impact online DVD rental companies.

  • From Prasath Mon 09 Apr 2007 09:38 PM

    Great move by moser baer’s. They are doing what reliance did on the mbile market

  • From Himmat Mon 09 Apr 2007 11:49 PM

    I don’t think what moser baer is doing would impact online dvd rental cos. as the titles which moser baer stocks are old hindi & regional movies only.In fact the latest hindi movie they have is baazigar-which was released 14 years back.These they can easily price at 28-34 Rs.

    In case of online dvd cos,I am a subscriber myself of this company called madhouse-They stock all new dvd releases on dvd-Guru,Dhoom-2,Water,Casino Royale.In fact the rental experience here is better than buying dvds.

  • From Charanjeet Singh Mon 16 Apr 2007 05:53 AM

    Hi
    Can any one tell me where to buy this Latest DVD movies from.
    Moserbear is giving ads in TV , But where to get it from

    Charanjeet Singh

  • From Asheet Sat 21 Apr 2007 09:06 AM

    Hi,
    Can u pls tell me where can I buy Moder Baer Movie DVDs in Mumbai?
    I am not able to locate any shops.
    Pls help & email me the dettails
    Thanks in adv

  • From Bipin Thu 26 Apr 2007 12:51 AM

    Hi,
    Can u pls tell me where can I buy Moder Baer Movie DVDs in Delhi?
    I am not able to locate any shops.
    Pls help & email me the dettails

  • From Shikhar Wed 09 May 2007 07:40 PM

    Hi,
    Can u pls tell me where can I buy Moser Baer Movie DVDs in Delhi and Ghaziabad? I am not able to locate any shops.
    Pls help & email me the dettails

  • From Manisha Thu 10 May 2007 02:30 AM

    I have seen some collection in one of the music world outlet at shopprix mall, sector 61, noida. They have very few titles (arnd 20 i guess). All old hindi (70s, 80s) movies only.

  • From kaushik Naik Thu 17 May 2007 06:57 AM

    Please let us know how much hindi film title taken out for marketing by Moser
    bear?

  • From Kapil Ohri Thu 17 May 2007 11:44 AM

    Kaushik…
    I recall around 100 hindi movies were available at the time of launch, may be they have increased the numbers now.

  • From va Wed 30 May 2007 02:37 AM

    Please let me know the list of hindi/english movies that are available for sale and the outlets from where I can buy them in Delhi.

    Thanks

  • From Imran Wed 30 May 2007 01:40 PM

    Hi,

    Can you tell me where to buy Dvd’s in Bangalore. Please mail me all stores details.

  • From ishan Fri 08 Jun 2007 07:30 AM

    plz tell me any outlets in noida

  • From Dr ramkishore Mon 18 Jun 2007 12:18 AM

    Availability 1# music world 2# planet m 3# bharath mall i.e big bazaar -depot 4# gulf malls 5# most authorised audio and video sellers 6# some video rental libraries.  see list of available videos http://www.moserbaerhomevideo.com/ for more info mail me at

  • From Disha Jaiswal Sun 24 Jun 2007 01:53 AM

    Hey u can get all the moserbear dvd n vcd collection in music world and plant m music stores in ur cities!!!

  • From Debashis Biswas Fri 29 Jun 2007 02:37 AM

    Hi,
    Can u pls tell me where can I buy Moser Baer Movie DVDs in Delhi and Faridabad? I am not able to locate any shops.
    Pls help & email me the dettails

  • From supriya Sat 30 Jun 2007 01:18 AM

    hi can u pls tell me where i can get moser baer dvds from in gurgaon besides spencers hyper as spenncers only has old movies

  • From Vinod Mon 02 Jul 2007 09:41 AM

    Hi, Moser Baer, Very shortly I am shifting permanetly to NZ, and before that I want to take at least 1000 VCD`s DVD`s with me, ( as I am an old person of 59, and this may be the only source of ``time pass `` there---- if i do not get a job there of course.) I wish to suggest that Moser Baer should also give the address as to where from these VCD`s or DVD`s can be bought.
    However I request Moser Baer communicate with me directly on the above mentioned mail id.
    Thanks Moser Baer.

  • From Kamal Sardana Tue 03 Jul 2007 11:05 PM

    Dear Vinod

    Please visit http://www.moserbaerhomevideo.com to get titles & dealer details

  • From KB Srinivas Wed 01 Aug 2007 02:49 AM

    Hi Moser Baer, now most of the DVD’s are available with enterance of you.  But i think Evergreen Hit Films & newly realeased Hindi movies should be available in the market.  I am exepcting moserbaer they will be coming the above comment.  Like Reliance has created history in Mobiles same as that Moser Baer also creating a new history in the DVD’s world.  Congratulations Moser Baer.

    KB Srinivas.

  • From Anisur Wed 01 Aug 2007 04:05 AM

    Awesome! I heard that T-Series reduced the price but I was unaware of the reason (Hats off Moser Baer). Today I visited Music World (Kolkata) and I could not resist and purchased 8 titles, I will be visiting again next week to get some more smile I am surely this is very much needed to stop piracy. Legal, good quality, economic, complete satisfaction of mind. I won’t mind paying more for new titles. Thank you Moser Baer.

  • From sangeet Mon 13 Aug 2007 08:46 PM

    please let me know the name, address and telephone numbers of moser baer movie vcds and dvd dealers in ghaziabad.

  • From sakthi Mon 27 Aug 2007 04:51 AM

    hi, please let me know the name,address and telephone numbers of moser baer new tamil vcds and dvd dealers in portblair.

  • From meenu Thu 06 Sep 2007 11:01 PM

    outlets to buy moser baer cd and dvd.pls send information

  • From vishal Wed 03 Oct 2007 11:22 PM

    can any body tell from which site i can get the T-series dvd’s collection’s title?

  • From puchoo Thu 04 Oct 2007 12:42 AM

    Its a good move to nullify the effects of piracy more than anything else and to try and attract people who download to buy them and save on time. I also hope that this will bring some fair prices into the market while selection increases as well.

  • From Kunal Khurana Wed 17 Oct 2007 10:27 AM

    can any body tell from which site i can get the T-series dvd’s collection’s title?

  • From rajvilas Mon 25 Feb 2008 05:20 AM

    Dear sir,
    I want to start business (with Moser Baer) of selling CD-R,DVD-R,DVD-R player,Pen drive etc.
    Pls suggest how i m became dealer.

    Regards,
    Raj

  • From Vijayaraghavan.S Wed 27 Feb 2008 06:26 AM

    As of today its cost if Rs. 2500 available at saravana stores, Tnagar, Chennai.
    Its one of the best and economical player that playes and reads all file types and devices and it have tested on all possible devices(Pen Drive, External HD, SD Memory card ...)

  • From Ajay kumar Thu 06 Mar 2008 08:46 AM

    I lives in janakpuri at new delhi. I want a job in ur company. actually before coming in delhi. I used to sell the cd and dvd . vcd in up. I have done basic computers .sap sd .  i am interested In ur company. can u send ur advise on My email id.

    Thanks
    Ajay malhotra

  • From priyanka prabhakar Sat 05 Jul 2008 04:41 AM

    your service & image of comany is the best in all the CD & DVD brands no one can beat your brand

  • From madhavi Wed 09 Jul 2008 04:28 AM

    i would like to know about the stores of moser baer in jaipur.

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