MS To Expand SMS Services; MD Neelam Dhawan Quits
By Cerius Shah - Mon 09 Jun 2008 08:14 AM PST
Microsoft (NSDQ: MSFT) India is planning to expand its SMS search services in India reports ET. MS, which currently has a tie-up with Vodafone (NYSE: VOD) for SMS search services is looking to partner with other operators, including RComm as part of an expansion which includes ‘four major operators’. The plan is to monetize by selling remaining characters on messages to advertisers. We have previously covered Google (NSDQ: GOOG) launching its own shortcode based SMS service on 54664.
-- Microsoft MD Neelam Dhawan has resigned to join as MD HP India. Dhawan will return to HP, where she was earlier VP Customer solutions. There is some serious blood being split over the apparently dishelved state of MS Indian development center and the resignation of Neelam Dhawan (via Pluggd.in and detailed post here)
Posted in: Companies, Microsoft, Mobile, Operators, Hutch/Voda, Search
