Sunil is right, we need to push up ARPU’s but obviously, current operators arent designed to deliver this stuff. Specially not Airtel which along with Reliance is known to pay out lowest revenue shares thus completely stiffling the Mobile content business. Thats why the only things they can talk about is stuff that was done a couple of years ago and nothing new.

Someone like STAR or ZEE should launch an MVNO where you get 200 minutes of conversation and all content for free for just 350 rupees a month. That would change the game...Minutes at 1 rupee and unlimited content at 150. Interestingly, they make all the money, own the subscriber and truly extend their brands and content into the mobile space.

I still dont understand why MVNO’s wont work. They wont if we follow west examples...Hindustani business hindustani solution & business model!

MVNO is suitable to India. .  In place of a number of physical operators having own cellular network, one or two firms only allowed to have the cellular infrastructure in India, who will not directly market the services, but facilitate to MVNOs on revenue sharing basis, even it is better to allow manufactures them selves as cellular infrastructure providers.  The direct benefits are: 1)No need to distribute the spectrum to many operators, so optimum utilization which delives best QOS. 2) Reduce E-wastage in India. 3) Infrastructure is same, there will be no problem for Number portability, i.e if customer is not satisfies with the preset MVNO can change over to another MVNO with same number. 4) No need of inter connecting platform and hence no inter-operator traffic conjunction. 5) Since, spectrum is not required to distribute to many operators, hence, Defence can continue with its wireless operations 6) Since, the front end is MVNOs, since, there will not be big capital investment to arrange own infrastructure and maintain it, MVNOs can concentrate on better quality of customer service, and hence increased quality of service.7) No technical HR problem to each MVNO 8)At present, in India, to resolve the 3G spectrum issue, this is the right time, to start up the MVNO policy with out any delay by selecting suitable aspirant as Physical infrastructural creation on revenue sharing basis, as back end with no direct marketing the 3G Services and only facilitate the 3G infrastructure to different 3G MVNOs 9) Forbetter IT connectivity in the bandwidth business segment also, a similar concept is to be introduced in the name of BVNO (Bandwidth Virtutal Network Operator), so that, the strategy of laying/maintenance of Optical cloud in India can be streamlined with a suitable platform, as well the infrastracture provide will concentrate on netwrok maintenance and upgradation, where as BVNOs will concentrate on marketing the bandwidth solutions.  A lot can be think and express on this subject of MVNOs in India, it is better to start a open discussion with open mind for the betterment of growth of India.