NatGeo Launches Game Portal Powered By Zapak; Some Gaming Stats
By Nikhil Pahwa - Mon 10 Dec 2007 05:26 AM PST
The National Geographic Channel’s has launched a website for its series “My Brilliant Brain”, which has been powered by the Reliance ADA Group’s online gaming company Zapak.com (release). The site has puzzles, with prizes involved. Among the games is Bloxorz, of which I’d completed 22 of the 33 stages one evening in September. I haven’t had the time since), but it’s also available here. Now the Nat Geo site requires a Zapak sign-in, so Zapak is using this to add to it’s user base. I don’t agree with the ploy of forcing users to sign up for Zapak to play the games...the content at Brilliant Brain is good enough to entice people to sign up to try out more content at Zapak.
Zapak had organized a gaming conference a couple of weeks ago, where they released a white paper on gaming in India. It had some stats on gaming from the I-Cube report:
There are apparently 2.8 gamers in India, of which about 75 percent are males. 72 percent of these are from the Socio Economic Class (SEC) A and B, 99 percent from metros and 80 percent from the top 8 metros. You can download the report here (PDF)
Tags: national geographic channel,
