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NDTV Launches Hindi Portal - NDTVkhabar.com

By Nikhil Pahwa - Wed 02 Apr 2008 04:38 AM PST

NDTV has launched a Hindi language portal - NDTVKhabar.com. The ABC of content (Astrology, Bollywood and Cricket) have been given due importance; There is news (national, international, business and sports. There’s also a slightly unusual segment in the mix: tension mat le yaar incorporates both humour and a helpline. There are blogs (yes, there are blogs), but just one post. Incidentally, Ravish Kumar, an NDTV journalist, also blogs in Hindi at Nai Sadak...though NDTV appears to be focused more on getting readers to blog, rather than their own journalists. What’s your take on that approach? I feel that quality of content might suffer, like it did with NDTVblogs.com.

Other interactive elements are fairly standard: a message board, and a space where users can upload their stories. The advertising on the site is in English, though. I tried Hindi search (keyword - cricket), but it didn’t work...though in their defense, the site is currently in beta. NDTVkhabar uses the MitraOpen font.

Given the paucity of local language portals, it’s good to see more media companies launching such sites. Web18 has Josh18.com. Recently, Business Standard had launched its own business news website to complement its Hindi newspaper. We’d done a story on the issues of the Hindi Blogosphere earlier.

Posted in: Companies, NDTV, Local Language



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10 Responses:
  • From dhingana Wed 02 Apr 2008 12:51 PM

    nice move by ndtv, makes a lot of sense

  • From Udai Wed 02 Apr 2008 09:37 PM

    I am not really sure about the success of generic hindi portals as most of the users browsing are quite comfortable in English and unless a hindi portal provides some unique services and differentiate itself or some how attract “Hindi Lovers” it is no different from a similar Portal in english.

  • From Aan Thu 03 Apr 2008 01:39 AM

    for ndtv...it has to have a Hindi website, along with their Hindi Channel, but I dont think they are expecting big traffic and rev. no. from this site. News sites are popular with NRIs and most of them get variety of content but this Hindi site with Videos will surely be ready reckoner.

  • From Debashish Thu 03 Apr 2008 02:44 AM

    Another feather in the Hindi cap though it scares me to see the news organizations such as NDTV, which on one hand are so aggressively running their own Tech shows on the most advanced technologies, manage to live in a monolithic age. Still having a “Jyotish” column? And, AFAIK, the site decided to stick to a Dynamic TTF instead of Unicode, I wonder if they know anything about Google either smile The portal seems to have been developed by http://vpf.vishwak.com.

  • From Jagdish Fri 04 Apr 2008 05:32 AM

    Video section of the site dont work most of times....plus there are lot of mistakes with Hindi words ....cant expect such things from NDTV…

  • From monika hhokar Wed 28 May 2008 11:38 PM

    i really want that gujjar of rajisthan should get there rights and the pepole who had been died for there reservation got. should help there family.
    also plz show all the history of gujjars lik… who are gujjar ?
    what all had they done for their country ?

  • From Viras Sadiwala Tue 03 Jun 2008 05:44 AM

    Reliance india Mobile does not give good services as i tried to convince them for my problem, they just told me it will ok - it wil ok but yet now it is not ok ..

  • From raj kumar agarwal Mon 25 Aug 2008 09:45 PM

    Today r. Manmohan Sing Wil come to Kokrajhar Assam.

  • From naukari chahiye aap ke channel me Sun 31 Aug 2008 10:10 PM

    sewa me sadar namaskaar,
    mera nam shambhu nath hai, our mai hindi and bhojpuri me geet our kavitaye,story our bahut kuchh likhate hai, mere man me ek khyaal hai, jo ki koi bhee channel kafi taraki kar sakata hai, lekin usake liye , pahale use us kabil banaye, kyo usame lagat lagegi, agar aap hamari bate se sahmat hai, to mujhe call kar sakate hai, dhanyavaad,9718413771

  • From shradha verma Sat 13 Sep 2008 01:48 AM

    Dear sir / Mam ,
    I want to join ndtvkhabar.com. I have two year experience in Dainik jagran news paper. But presently I m working in jagran.com and I m looking for a reputed banner so plzzzz give me the change. 

    From
    shradha

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