NDTV Puts Feature Content On Rajshri.com
By Nikhil Pahwa - Tue 26 Jun 2007 08:29 PM PST
It’s interesting that NDTV that put their shows up at Rajshri.com: unlike Zoom and ZEE, NDTV does have video content on their site. So, while one can assume that Zoom and in particular ZEE are testing the waters with Rajshri.com because launching their own broadband portals NDTV sees the site as another distribution channel for its content. Another thing that weighs down media companies from launching their own video portals with their entire content online is that they already have licensed their content for distribution overseas, and making the content available free online effectively makes those deals irrelevant. So until the license agreements expire and are not renewed, it will always be some shows available online, or content at a price. For Rajshri, the more content they get on board, the better - that means increasing viewership and hence safety.
Currently, NDTV shows on Rajshri.com include India Questions, Walk the Talk, Jai Jawan, Gustakhi Maaf and Boss’ Day Out.
