>>piracy of content is rampant:

As far as Nokia is concerned I have a first hand experience where a friend of mine was not allowed to upload a song on MOSH as its mp3 was DRM protected .  with proper digital signature and other DRM measure in place piracy and file swapping can be controlled to a large extent . 

Real threat is from P2P network like Bit Torrent . 

secondly lets face it driving force behined the adaptation of such media sharing social network is Copy protected content . Napster,YouTube ,Kazza are proof of this . User Generated content [UGC] is actually User Uploaded content [UUC} . i doubt that most of the user for any massively popular content centric community would ever be creative enough to generate content which world would care for .

Prashant: at least when it comes to mobile, don’t underestimate the distribution network around the grey markets. Also, DRM free content usually spreads via bluetooth. Search for Nokia 6600 on yahoo groups, and you’ll find free apps, games...the works. So it’s not just the p2p networks…

In India, it’s the offline distribution networks that are a real threat - the gaffar market retailers. . the price of handsets between grey market and company retailed handsets differs by a few hundred rupees now...not several hundred that it did once. so the gaffar market retailer sells songs and other content on the side.

While everyone criticizes grey markets, organized players fail to create and offer a competitive alternatives. While you see lots of websites and Portals overseas offering applications and contents at prices very competitive to these markets, there hardly a portal to name in india which offers utility applications and localized contents.

@Nikhil

I agree with you. Its pretty easy to find something for free on the net. Why are people going to take the difficult route for the same

Nokia Mosh is flooded with content .. and theres lot of paid content out there

There is so much free stuff available it makes marketing any of these products difficult

High End Manufacturer & Exporter of plastic processing Machinery & spares

Obviously, nokia want to earn money from online services, he will not only a mobile provider, but also a internet marketer. More and more nokia games will launching.