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Note For PR Agencies

By Nikhil Pahwa - Thu 06 Sep 2007 12:14 AM PST

The last time I ranted about PR people, a friend from the PR business suggested that I try to be nicer next time. So here goes:

-- Please do not call to tell me that you’ve sent a release. If you’ve sent it, consider it received. Then it’s our decision about when to use it, if at all. Also, in case we haven’t used it immediately, do not resend the release 10 times. This also applies to six people from the same PR agency sending the same release, and three of them calling up.
-- Please do not send releases to my personal email ID. The two for ContentSutra are nikhil AT contentsutra DOT com and (cc to) nikhil DOT contentnext AT gmail DOT com. All the others are personal.
-- No point in calling up five days after a conference, asking me to feel free to contact the company you represent for a story on the conference.
-- Contentsutra covers the Indian market, so no point in sending releases related to Asiapac or the US, particularly China. For that, there’s paidcontent.org, paidcontent.co.uk and moconews.net
-- Please do not send us emails regarding awards - we’ve repeatedly said that we do not cover them.
-- Above all, please do not send me releases regarding banking, marine fuel, automobiles, BPOs, Software companies. Only Internet and mobile companies. We do our homework on the companies that we cover, and expect you to do yours.

If there’s any confusion, kindly email me a list of companies that you represent, and I will gladly (gleefully) specify which of them we cover (depending on the relevance of the news, ofcourse).

Posted in: General



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14 Responses:
  • From Mukesh Fri 07 Sep 2007 12:35 PM

    Dude,

    You have attitude coming out of your ass! I’m from the Print media, from a far more respected media house than yours and we treat PR individuals with respect.

    Who the hell cares about Kama oh sorry yr content sutra anyway. Get realistic chum!

  • From VAS Guy Fri 07 Sep 2007 06:57 PM

    totally agree with you, Mukesh. These two bit bloggers(not even journalists) who fill up their site with news from other news website sources think they are the greatest news site in the world with this attitude. And check out Mr Nikhil’s arrogant advices to some of the new services and companies in his comments as if the real professionals do not know anything and are idiots and this kid has got all the knowledge in the industry to get their companies running.

  • From shubho sengupta Fri 07 Sep 2007 08:45 PM

    completely agree. don’t like people who don’t do their homework. mukesh, it’s obvious you have an agenda, what’s it?

  • From Sonali Fri 07 Sep 2007 10:22 PM

    Yes...this really shows attitude...Im not from any media or PR agency...but a regular reader.....
    Nikhil, I must say ......start respecting other medias from where u dig out news....or someday everybody will sue u to use news from them....and those handful of internet players who pay you for writing will stop paying…

  • From Nikhil Pahwa Fri 07 Sep 2007 10:47 PM

    I’m sorry Ya! I’m very insecure. I’ve had a torrid childhood. I’m a loser. Please dont make fun of me. Please. Please.

  • From Raghavan Sat 08 Sep 2007 03:49 AM

    Smart ass comments from Nikhil continues! grow up dude! You are not a loser, you are an idiot!

  • From Nikhil Sat 08 Sep 2007 05:14 AM

    Raghavan: the above comment isn’t from me. Just some troll.

    Mukesh: I respect PR people who do their homework, but not those who don’t. Maybe you and VASguy can tell me which of the above points that I have listed is unreasonable.

    Also, there are print journalists who have also voiced their frustration regarding PR people on blogs. Recently, a senior journalist advised me to refuse to take calls from the errant ones...shortly after posting this, I got one of those “have you received my press release” calls.

    VASguy: I’ve never claimed to be an expert, but I do have an opinion, which I’m free to voice. Whenever you think I’m wrong about something, please do point it out - it will be of use to others.

    Sonali: no Internet player is paying me to blog about their company. Editorial content here is not on sale.

  • From syed Mon 10 Sep 2007 01:11 AM

    hey this is an excellent site for updated news on the mobile space. i have been in this business for 9 years and havent come across any other site that gives info this quickly. You maybe right about skimming info from other sites but this is invaluable information at one spot. Going by your logic any news that you report will be available on 100 other websites so lets not report it !! Get a life guys and give him a break.

  • From Rashid Mon 10 Sep 2007 02:23 AM

    Syed,

    A number of his competitors Wat Blog and Blognation for instance are infinitely better. They don’t throw attitude and don’t reproduce Press Release.

    Mr.Nikhil’s specialty is reproducing press releases verbatim and then he writes derogatory posts like this one about PR people.

  • From syed Mon 10 Sep 2007 11:27 PM

    thanks for the info.

  • From mayank Sun 28 Oct 2007 11:17 AM

    hey!just read that post on your interview with amar deb you were complaining about the concept of a blogumentary. but why dont you check out myindiareport.in with that i think your misgivings about the idea will be cleared. my friend, you can even get vocal and say that it doesnt work for you. is that real enough for you?

  • From mayank Sun 28 Oct 2007 11:18 AM

    hey!just read that post on your interview with amar deb you were complaining about the concept of a blogumentary. but why dont you check out myindiareport .in .with that i think your misgivings about the idea will be cleared. my friend, you can even get vocal and say that it doesnt work for you. is that real enough for you?

  • From Archana Fri 30 May 2008 04:53 AM

    Hi! as i am from a PR agency and one of those who does ample research on my subject and also on the media we approach maybe i can attempt to provide a balanced perspective…

    Completely agree that individuals should do their homework before approaching the media, as media is supposed to research with respect to the topic they are working on. But can you please tell me how many publications or media houses are there today with resources dedicated to a particular Industry. The point here is that with the high churn that is faced by media, we as PR agencies are not mere media agencies but facilitators of information and try to provide as much is required to assist you on your stories, if you are not interested, very simple dont open the mail or just say a polite no.

    Not all information is sent with the objective of getting an appearance and lot of it is meant only to aprise you with respect to what is happening with a company, you may choose to use it or ignore it or keep it in your information bank for any future reference.

    I have been in PR industry for 8 years and needless to say have lot of friends in media also and who maintain their calm and just politely mention if something does not interest them or cannot be covered. Slamming the phone on someone, speaking rudely and using unkind words costs you a contact and information that may be useful sometime in future.

    The follow up to check if you have recieved the information is done with the purpose to ensure that you have recieved the information and not because we get some sadistic pleasure in harassing you. There is over 200 media that we have to call to check if they have recieved the information and trust me it is hardly something that i or anyone would just do for the sake of pleasure.

    At the sametime i would definitely like to mention that at times people in our industry do go overboard begging for coverage which becomes an harassment for the media and yes that needs to be improved. people need to have better ingress and knowledge and they need to learn to differentiate between what is important and worth for the readers and what is for just pure publicity to glorify their clients and abstain from harassment to media for coverage…

  • From Annkur Fri 06 Jun 2008 12:38 AM

    Dear Nikhil

    I am happy to see that ContentSutra allows such comments to stay. Personally I feel only SPAM should be monitored in comments. Rest all should be allowed to remain.

    But I have seen some popular and biggies (tech@) who do not approve such comments. Just glad that you allow these to remain!

    Rgds

    Annkur

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