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Raghav Bahl Funded Tangerine Digital To Launch Youth Portal - Campus18

By Nikhil Pahwa - Fri 03 Aug 2007 07:45 AM PST

You’re reading it here first: Tangerine Digital, a company in which TV18 MD Raghav Bahl has a substantial financial stake, is in the process of launching a youth portal called Campus18.

Campus18 (domain registration) is expected to be launched on 10th August, and has been operating in stealth mode for over 6 months now. They’ve recently started preparing for launch with a forum via which content for posts is being collected, and offline meets being organized...They’ve hired campus representatives from colleges in Delhi, Mumbai, Navi Mumbai, Bangalore, Chennai etc, as well as hiring bloggers and photographers for featured content. They had an offline meet in Delhi last Sunday. While I agree that offline to online is the way to go, but does it justify the costs?

Campus18 is expected to have a music section, reviews, blogs and photographs - a portal with elements of social networking. Someone who was propositioned as a featured blogger told me that Tangerine is paying Rs. 3000 per month, with targets of 6-8 posts. They’re also inviting regular bloggers to write for them.

Now as per SEBI filings dated March 30, 2007 (pdf), TV18 MD Raghav Bahl’s investment vehicle VT Holdings (pg 147) owns 50 percent of Tangerine Digital (Pg 152). Tangerine had earlier bagged a deal for repurposing content for Source18, TV18’s outsourcing venture with Infosys BPO. Apart from Source18, Tangerine has done content related work for STAR India, ESPN Star Sports, National Geographic, among others, which some of the management team has worked for in the past...Puneet Johar, Founder and CEO of Tangerine was Sr. VP(Marketing) for Star India. Raghav Bahl is the “Mentor” of Tangerine Digital, and what’s interesting is that Campus18 is operating in the same domain as TV18 group company Web18...is there a conflict of interest here?

Disclaimer: I own an inconsequential number of shares of TV18 and related companies

Posted in: Companies, Network18, Web18, Social Media



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14 Responses:
  • From anon Fri 03 Aug 2007 10:42 AM

    “I own an inconsequential number of shares of TV18 and related companies “ - Does that mean you do free marketing for them? like the above post?? even before they launch anything substantial? Good going.. Next time also post how many percentage points did you gain on the stock through this post raspberry

  • From Nikhil Pahwa Fri 03 Aug 2007 12:34 PM

    No I don’t do free marketing for them. I’ve been investing in equity markets for 8 years now, and as per company policy, we disclose investments related to companies we cover.

    Secondly, the above story isn’t beneficial for TV18—if anything I think it’s not good for Web18 since Tangerine is operating in the same domain. Raghav Bahl has a personal investment in Tangerine and hence TV18 (and I as a shareholder) do not benefit from it.

    Some of the data in the above post—like the quantum of Bahl’s investment and how much they’re paying featured bloggers—are things which the company would not liked to have disclosed...this is a story I’ve pieced together over the last six months, bit-by-bit, without information directly from either Tangerine or Bahl. You may check with either of them.

  • From Stockpi Fri 03 Aug 2007 06:44 PM

    Nikhil,
    Now we know your potfolio - TV18, Network 18, Info Edge. Have you made any money by the way?

  • From Tarun Fri 03 Aug 2007 11:36 PM

    Hi Guys,

    Somehow i am un-comfortable with paying people to blog on the site, it kills the whole spirit of web 2.0 which is free interaction of indivtuals on common interests.
    Agreed it can considered to a newspaper where journalists are paid, but agin for me its a nah nah ....

  • From Devesh Fri 03 Aug 2007 11:57 PM

    I dont understand why some entrepreneurs invest in their personal capacity and not through their listed entity. Starbucks foray into India is through Kishore Biyani’s personal capacity, why not through his listed Pantaloon as he has to spare his time for his own benefit and not for shareholders..Same case of Raghav Bahl here.

    Disclosure: I do hold TV18 & Pantaloon Retail.

  • From equityman Sat 04 Aug 2007 10:41 AM

    Its breaking story , considering how difficult it is to pull out such stories but i really dont understand how this business model is similar to web18 which is mother portal/company for host of individual verticals. ofcousre unless untill web18 launch its own campus18 type portfal, may be to an extent it is similar to bharatstudent.com from northgate technologies.

  • From swamy Sun 05 Aug 2007 11:11 PM

    Tarun says
    “Somehow i am un-comfortable with paying people to blog on the site, it kills the whole spirit of web 2.0 which is free interaction of indivtuals on common interests.”
    Bingo! this is exactly what I think. Paying first time bloggers to get content could really deter the whole spirit blogging. I have no problems with paying top bloggers to get quality content, perhaps they could also have revenue sharing model. Look at the plagiarism case in ibibo blogs, people would just copy paste content from popular blogs just to earn some moolah. People should keep content on their mind before money when they’re just begining. When your blog makes it big then you can think about making money out of it.

  • From Nehal Wed 08 Aug 2007 05:11 AM

    Well, i just randomly came across this write up my Mr. Pahwa here, and i think that your information collected over the past six months is somewhat incorrect…

    I am personally asssociated with Campus18 as a delhi correspondent for the past 3 months (and also a registered user of the forum mentioned above)....and am soo not getting paid any money for the same!! All i get is a platform to showcase my creative skills, and a chance to share my personal experiences and photographs with students from all over the country....

    Me or any of my fellow friends from other cities like Mumbai, Navi Munbai, Chennai, etc are voluntary correspondents, who believe that Campus18 is a platform to showcase their talents, and hence, are willingly posting at the forum....we are not hired, or paid for any work we put up there…

    I am not trying to clarify anything here....i just came across this randomly, and i couldn’t help but comment !

  • From Aanchal Sun 12 Aug 2007 12:58 AM

    I agree with Nehal. I too am associated with Campus18 as a Delhi Correspondent and they have never mentioned anything about paying us. Its our choice whether we want to write for the forum or not. And yes, copy-paste is something which I guess not campus correspondent would do!

  • From Asif Wed 09 Jan 2008 03:33 AM

    Nikhil - cover some of the well deserved enterpreneurs out there and not just another me to or a big boys bad game grin . no offence dude but your content could be better and more interesting..

  • From Asif Wed 09 Jan 2008 03:35 AM

    Nikhil -oops - ignore the typo..
    cover some of the well deserved entrepreneurs out there and not just another me to or a big boys bad game grin . no offence dude but your content could be better and more interesting..

  • From Vedant Fri 22 Feb 2008 09:33 AM

    Dude Raghav behl is my mama
    u dare say anything about him....

  • From sahil Fri 18 Apr 2008 12:19 PM

    Tangerine tigital is a poor site. This is what its alexa rankings indicate.
    If you personally haapen to pay a visit, you a good homepage and that is it. poor content. Also the college people they were hiring seems have ditched them as only i could find 2 colleges whose communities were well maintained.
    Also they have concentrated more on hiring some useless people who donot actually work and have concentrated their work to the Delhi university and the Mumbai university thinking their hip hop culture is going to drive their traffic.alas all effort in vain

  • From sahil Fri 18 Apr 2008 12:19 PM

    Tangerine tigital is a poor site. This is what its alexa rankings indicate.
    If you personally happen to pay a visit, you a good homepage and that is it. poor content. Also the college people they were hiring seems have ditched them as only i could find 2 colleges whose communities were well maintained.
    Also they have concentrated more on hiring some useless people who donot actually work and have concentrated their work to the Delhi university and the Mumbai university thinking their hip hop culture is going to drive their traffic.alas all effort in vain

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