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Reliance Entertainment Rebrands BigFlicks As BigFlix

By Nikhil Pahwa - Wed 21 May 2008 07:07 AM PST

I’d gone to a Reliance WebWorld to pay the bill for my data card connection today, and noticed a BigFlicks shop-in-shop store, so took a photo (pictured above). It’s taking up quite a bit of space - they could comfortably fit around a 4 PC console there and still have space. I also noticed that the business is being re-branded as BigFlix - phonetically it’s still the same, but the spelling change is intrigues me...why the change? It isn’t cool enough to use the correct spelling anymore? They own both domains - BigFlicks.com and BigFlix.com.

Posted in: Companies, ADAG, Reliance Entertainment, BigFlicks

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8 Responses:

From Hetal Wed 21 May 2008 10:49 AM

Nikhil, the name change is a copy of Netflix (http://www.netflix.com) which is also a movie rental by post company.

From Information Madness Wed 21 May 2008 12:38 PM

Nikhil,
I noticed that last week and swear to god, I was about to write up on that but didn’t get time and forgot.
By the way, did you notice about TravelGuru and AtYourPrice.in? Check this out
http://www.informationmadness.com/cms/index.php?option=com_content&task=view&id=856&Itemid=9

From Tania Wed 21 May 2008 08:57 PM

ya its a copy of netflix. talk about plaigarism.

From Vipsy Wed 21 May 2008 09:45 PM

Their BigFlix TV ad is funny !!

From MobStir Wed 21 May 2008 10:17 PM

Back after a long break!

The reason why people use non regular spellings is because you cannot (in India) register brand names using regular english words.

This is exactly the weakness in the Big Bazaar branding that Reliance is exploiting to launch Reliance Big Bazar and this is their way to make sure no one can do the same thing to them.

Cheers

From nicky Wed 21 May 2008 11:18 PM

Tania - stop marketing of your ridiculous blog for the God’s sake, be responsible citizen, god bless you

From Pallavi Thu 22 May 2008 01:29 AM

Hey Nikhil,

A small rectification here, it is BIGFlix. BIG, all in the upper case.

Cheers

Pallavi

From Pallavi Thu 22 May 2008 01:34 AM

Hey Tanya,

To answer to your comment, BIGFlix with an ‘x’ is just a matter of convenience and moreover it is contemporary, can’t help if great minds think alike ! (BIGFlix and NetFLIX)