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Reliance Partners With Yahoo oneSearch

By Rafat Ali - Mon 14 Jan 2008 03:28 PM PST

[by Cerius Shah] The marriage season continues. Airtel goes with Google (NSDQ: GOOG), Vodafone (NYSE: VOD) with MSN and now Reliance has tied the application knot with Yahoo (NSDQ: YHOO). According to this story, Reliance users can use the full suit of Yahoo’s oneSearch service (news, answers, Flickr and wiki’s.)

Looks to be more of an operator parking move, but considering CDMA providers are actively bundling low cost GPRS enabled handsets, Yahoo seems to have made a wise decision. How many of you use search on mobile phone (Client based software as well as SMS based)?

Posted in: Companies, ADAG, Reliance Entertainment, Yahoo, Mobile, Search

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From Maverick Mon 14 Jan 2008 09:13 PM

The more pertinent question is who needs whom. For search engines like google, the only way to know the consumer is through telcos as unlike internet “cookie culture” isnt possible on mobiles. But for telcos, the bigger call is whether to share the upside or go white label.