Research Roundup: GroupM On Media Investments; AdMob Handsets In India
By Nikhil Pahwa - Wed 07 Nov 2007 02:27 AM PST
-- As per an estimate from GroupM, media investment in India is expected to exceed $5 Billion next year, and hit $10 Billion by 2011. Overall media investment is increasing at a compound annual growth rate of 21 percent. The report estimates Internet users in India at 21 million, that online display advertising and transaction generation are the mainstay of Internet ad revenues. They expect total Internet advertising revenue in India to overtake magazines and radio in the near term. The methodology of the report is not mentioned, and readers should be aware that GroupM has advertising and media planning agencies, hence a vested interest.
-- Some data from AdMob’s mobile metrics (pdf, India specific screencap here) for handsets in India from September 2007. The data is based in impressions from users browser, and not representative of mobile Internet in India: 88.7 percent of handsets supported polyphonic ringtones, 73.2 percent supported streaming video, 69.4 percent were able to download clips and 87.5 percent supported WAP push messages. 67.1 percent impressions were from Nokia (NYSE: NOK) handsets.
Posted in: Research & Numbers
