Saavn Brings Bollywood Content To Joost
By Nikhil Pahwa - Tue 05 Jun 2007 05:25 AM PST
Saavn, an online Bollywood community operated by Bollywood content distributor BODVOD has inked a deal with Internet TV service Joost, reports Business of Cinema. Saavn will provide Bollywood movies and music videos to Joost. Says Joost EVP (Content strategy and acquisition) Yvette Alberdingk Thijm “There is a growing appetite for Bollywood films and music around the world, but until now, there hasn’t been widespread access to great Bollywood programming. As a global distribution platform, Joost is a destination where people connect over their favorite programming, and our partnership with Saavn demonstrates the range and depth of the programming on Joost.”
