Shemaroo Strikes Deal With BPL Mobile For 15 Min Mobile Movies
By Anupama Chandrasekaran - Sun 09 Sep 2007 09:47 PM PST
Film production and animation company Shemaroo Entertainment will soon start streaming 15-minute versions of existing Bollywood movies at Rs. 75 per movie on the GPRS-enabled phones of BPL Mobile subscribers.
So far 10 mini movies have been created and the list includes shrunken versions of Hrushikesh Mukherjee classics such as ‘Chupke Chupke’ and ‘Golmaal’ and recent ones such as ‘Shiva’.
The streaming movies will cost Rs 5 per minute and viewers will have the choice of watching only a portion of the movie and paying for just that.
