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Sony Manufacturing Games In India To Bring Prices Down; Sells 8000 Consoles A Month

By Nikhil Pahwa - Mon 26 Nov 2007 09:16 PM PST

Sony (NYSE: SNE) sells around 8000 consoles a month in India, and the country has around 300,000 PS2 consoles, and 90,000 PSPs, reports Sify. The company has also started manufacturing its own game DVDs in India - instead of importing them - and this has helped bring prices of games down to half or one-third of what they used to cost. The game titles are being produced at Sony’s plant in Vikhroli in Mumbai. Sony also intends to produce PS3 games in India. Sony has also introduced the 40GB PS3 for Rs. 25,000 which will compete with Microsoft’s (NSDQ: MSFT) xBox 360. However, I think the most important move that Sony made in India was when they dropped the price of the PS2 to a sub-Rs.10,000 level, and games to around a Rs. 300 level. Strangely enough, people speak as if console gaming in new to India...Anyone remember those Media Video boxes, and games like Contra? I remember seeing one in Palika Bazaar last year.

Posted in: Companies, Sony, Gaming



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5 Responses:
  • From Kunal Tue 27 Nov 2007 06:34 AM

    Fantastic.. in bombay there is still a big mkt for ps2 which sells for around 7,500… xbox is dead but xbox 360 is selling like hot cakes… surprisingly Wii has not made its presence felt here yet…

  • From puchoo Tue 27 Nov 2007 10:17 PM

    yep!! i remember contra… used to play it through an Atari system back then i.e 15 years or so ago.... and all of them came on that “tape” looking thingie......

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  • From Anand Ramachandran Mon 10 Dec 2007 09:15 PM

    Nikhil - Woo Hoo! Spam Comments!!! Gotta love ‘em.

    Yeah - I think Microsoft missed a trick when they phased out XBOX - could have been a great way to enter developing markets. Nice price, great console, good library - exactly like the PS2, but with superior graphics capability that’s so important to entry level gamers for creating a WOW factor.

  • From Saquib Hussain Tue 29 Jan 2008 07:40 AM

    I agree with Anand. X360 really beats in all possible ways, but how is the RROD rate in India???

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