Subhiksha Delays October Launch Of Online Store
By Anupama Chandrasekaran - Wed 03 Oct 2007 12:27 AM PST
We’d reported in July from the IAMAI conference that Chennai-based retail chain Subhiksha will be launching its online store around October this year. But come October and Subhiksha’s marketing president Mohit Khattar tells me that there’s a delay in the launch of their e-commerce site to either end of this year or early next year.
Looks like Khattar’s afraid facing of failure yet again. Subhiksha’s first online venture in 1999 shut down within two years.
He said in a telephonic interview that while the static site is up the actual launch is still a couple of months away. “"Selling groceries on the net is easier said than done,” Khattar said. He admitted that it is easier to walk to your nearest grocer and buy what you need than dial up to the Internet and place an order online for delivery. Is he just trying to say that it is still very early days for grocers to be successful on the Internet?
Posted in: E-commerce, Retail
