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The Hindu Bites The Bullet; Makes It E-Paper Pay At $10 A Month

By Sahad PV - Mon 12 Feb 2007 07:19 PM PST

If you can’t monetise the service through advertising, then paid subscription is the alternative usually adopted to keep the service alive. The Hindu, the Chennai-headquartered newspaper, has made its e-paper pay from February 9. The readers have to dish out $10 or Rs 400 every month to get access to the e-edition (the subscription details here). The web editions will remain free.
I am sure one of the reasons could be that a big chunk of its readers could be NRIs. However, I think $10 is a bit steep even for NRI audience. Indians are anyways unlikely to dish out cash to read e-paper since the hard copy is easily available at one-fourth of the costs.
It remains to be seen now if others like Hindustan Times and The Times of India will go pay.

Posted in: Newspapers



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3 Responses:
  • From Nikhil Mon 12 Feb 2007 09:13 PM

    What’s the point of having an e-paper anyway?

    What’s the difference between an e-paper and having content on the site? That the e-paper is different for different cities, and has a familiar navigation, classifieds and supplements. Don’t tell me you can’t do that with a regular website, which is more searchable and accessible.

    The usability and navigation of most newspaper websites in India is awful, and not all content is uploaded to the website. They will have to change, if not now, then maybe in a few years…

  • From kamla bhatt Wed 14 Feb 2007 12:29 AM

    It will interesting to see how this pans out and if the NRI market shells out $10 a month.

    Charing for content is a bit of a mixed bag...unless you have oustanding content like what Economist provides...it might be difficult to get consumers to pay. People are usually willing to pay for speclized, niche content...does Hindu’s e-paper fall in that category?

    Kamla

  • From Pranav Wed 14 Feb 2007 07:09 AM

    Kamla,

    Interesting point.
    While the Hindu is no Economist, I can most definitely say this:
    I’ve graduated from RECT and I know how popular Hindu is in that geo.
    I’ve ersonally seen lots of people who are rabid fans of the paper.  Several of them swear by the Hindu crossword, others feel the Hindu still offers news and less masala, unlike the ToI & HT.
    Whether these fans are rabid enough to shell up $10 monthly remains to be seen.

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