Nikhil, Cerius.. One of those rare occasions of overzealous reporting from you guys..

The app is unlikely to be using SMS, and so where’s the question of leaving out 58888. There’s no “development” but only “maintenance/facilitation” in shortcode

Radio Mirchi partnership? How’d that work really? Stream live audio? If so which city? What do the local advertisers get from the listeners abroad if there are any? In any case, a launch doesn’t need to have gazillion features all at the same time. Geez..

Srinath,

58888 is the business unit that manages mobile, they manage and populate the groups content across WAP, SMS and IVR.

It being independent of SMS is not the question, the point is that a business unit within a group specializes in a certain vertical and the web division here has partnered with mobio, instead of it being 58888.

Two content properties were missing, we pointed ‘em out.

Cerius,

My point is that a business unit that runs/maintains shortcode will not have the technical expertise to build a mobile application. So there’s no question of being “left out”.

It may be the same business unit.. But, when they need something developed that they can’t do on their own, of course they’d turn to mobio.

There is a lot of value there already and its not all from 58888 content. Other than TOI mobile, I found the Cricket app and the Quiz app really cool. Check those out. I think indiatimes is going straight after Yahoo Go in India.