yes, definitely..... specially for small cash strapped companies without any VC backing. it makes sense. before bubble1.0 people would give shares/equity to their landlords in return for no rent… so i dont see why this is a bad idea.

I think they deserved everey bit of it, As they have been a leading force to reckon with when you compare the Search Engine Traffic coming to their Website which is not even comparale to any other Indian Travel Portal

@ Abhinav

How many visitors they are getting from search engines?

You only doing search for THEM?

What about Indiatimes Travel? Seems they accepted that they cannot crack the travel vertical by themselves and looking for options outside?

BCCL had already invested before in HolidayIQ and nothing later happened with it. Expect same with TravelMasti. Their focus keeps on changing… TImesJobs, then Mail, and now Travel.

Does anyone recall Wallet 365.. signed up Big B as a brand ambassador and closed the shop in just 2 weeks?

Its a good news for Travel Masti guys to have some cash in hand.. as it wouldnt be possible to convince any VC for funding another OTA in India.

Sky Jammer: apropos Wallet365...something to do with the RBI?

OMG Vishal!!! Are you actually going as far as suggesting tht the current situation in India is a bubble? Blasphemy!

@ Nikhil

Yes.  They didnt even check with the regulatory authorities that they need to have a banking license or a NBFC Grade A license to accept payments that would allow them to operate a service like wallet.

have some experience in dealing with the treaties group at Times which does such deals - they mainly take equity against Ad inventory. The critical thing is that this Ad inventory is essentially the ‘empty’ inventory and not the primary inventory and the company has no control on where the Ad appears.

The people from the Treaties side are ‘salesman’ of their inventory not investors per se. So, one would not be expecting to get anything from them. They are primarily for companies which are not able to get VC/ Angel backing.

This deal is definitely equity for advertising..

As advertising costs go down, profitability increases, and the value of the company increases beyond the stake that has been sold.. so it’s win-win for the parties as long as the advertising on the times network will really benefit travelmasti in getting traffic onto their site..

They did a wronhg thing..... they must have have invested in a new poratel..like http://www.theholidaytrip.com..... travel masti stands on heavy advertising… the site which self promote itself is a best deal…

SEO is what drives global traffic to search engines.

they must have have invested in a new portal..like http://www.bookholiday.in ..... travel masti stands on heavy advertising… the site which self promote itself is a best deal