Web18 Launches Biztech2tv
By Nikhil Pahwa - Sun 10 Feb 2008 08:21 PM PST
[By Cerius Shah The enterprise technology sub-brand of Web 18, Biztech2, has launched Biztech2tv. The site already had a text version of the tech B2B industry, including case studies, whitepapers and news. According to this E4M article, they plan to sell business technology insights through the site.
Although I am slightly confused about the positioning, I guess Biztech2tv will be just the video arm of the text content. The overall strategy I presume will be porting the content into a magazine. There are ads on the site for receiving a free Biztech2tv cd, ala Digit and Chip days. Web18 might be gauging response before gearing up for a possible print run, considering the recent acquisition of Infomedia.
