Yahoo and Google In Mobile India - The Battle Continues
By Anupama Chandrasekaran - Tue 24 Jul 2007 07:01 PM PST
Last month, agencyfaqs.com reported Yahoo is probably zooming ahead of Google in the Indian mobile race. Now obviously, Google doesn’t seem to be sitting tight. The world’s largest Internet company is working towards merging “voice and data” in text messages sent from mobile phones and building local content in Indian languages and also for various regions, , according to this Mint article. The plan seems to be to reach out to the rural masses as well. “The primary killer application is still voice. What nobody has figured out in the world, including India, is what is the proper marriage between data and voice,” said Shailesh Rao, managing director of Google India Pvt. Ltd. “I think we have an opportunity, particularly in India, to explore that question.” Google will work with telecom operators—it has a tie-up with Bharti Airtel Ltd—content providers and other Internet firms for building the solutions. Mobile products and solutions built by researchers in India for the local market will be taken to other regions in Asia, Latin America and Eastern Europe.
Posted in: Companies, Google, Yahoo, Mobile, Search
