Yet Another Bollywood Site: STAR Launches Starboxoffice.com
By Nikhil Pahwa - Mon 31 Mar 2008 03:57 AM PST
This appears to be a day for entertainment websites - and I wonder if we’re headed for a glut of some sort: It appears that STAR TV has launched an entertainment portal called Starboxoffice.com. On the face of it, the site appears to be fairly similar to BollywoodHungama.com, which also tracks earnings of Bollywood films. The site has a download section with Bollywood wallpapers; videos are from STARs videoontherocks.com. The site appears to be focusing on the interactivity, asking users to submit their favourite dialogues or rate Bollywood stars. Very standard stuff. Now they’ll just have to drive traffic to the site via TV.
STAR also appears to be driving traffic to starboxoffice through their main portal Indya.com, but I think there’s just too much of starboxoffice content on Indya - on the face of it, there appears to be very little difference. Indya.com appears to have become an aggregator for content from all of STARs websites, sometimes redirecting to specific portals, sometimes linking to its own content. It all a little confused - there’s no similarity between starboxoffice and one of inside links - dus ya bus.
As Cerius just put it - “Another Bollywood website and I will slash my wrists.”
