Ad Agencies Sprucing Up Interactive Divisions
By Sahad PV - Tue 28 Mar 2006 07:04 PM PST
The Financial Express: Indian ad agencies like Ogilvy & Mather India, Group M (part of WPP), Mudra and Lintas India are are sprucing up their interactive divisions. As online advertising market is gaining traction, that was expected. Interactions, the digital arm of Group M, has introdcued search engine marketing “to optimise the impact of online campaigns”. It has also tied up with Singapore’s ‘Tagit’ to provide online brand solutions on mobile platforms.
OgilvyOne has gone beyond online creative functions by launching digital media buying and planning functions for its clients. It has started a new unit Neo@Ogilvy for this. More here.
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