Californian Newspapers Outsource Advertising Jobs To India
By Sahad PV - Thu 16 Nov 2006 09:04 AM PST
Now advertising jobs are being outsourced to India. It’s done by newspapers directly to ad design shops located in India. For instance, advertising production jobs at the Contra Costa Times (California) will be outsourced to a firm called Express KCS in India, says a report. Express KCS calls itself as India’s leading media preparation business, and it has clients like prepress firms, ad agencies and retailers. The firm will take over ad production operations within the next several months.
Contra Costa’s sister concern San Jose Mercury News may also consider outsourcing their ad jobs to Express KCS.
I am sure next will be interactive ads being outsourced to India if it is not being already done.
Posted in: Advertising, Newspapers
