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Content From 9 Newspapers Made Available Via WAP Portal

By Nikhil Pahwa - Wed 31 Jan 2007 04:36 AM PST

We’ve written earlier about a mobile paper application from Cellnext being piloted in India. Now Pressmart and IMI Mobile have launched ~~something similar~~ a WAP portal with content from 9 Indian newspapers: The Hindustan Times (Mumbai and Delhi editions), The Deccan Chronicle (Hyderabad and Chennai editions), DNA, Indian Express, Asian Age, The Financial Express, The New Indian Express, The Telegraph and the Pioneer. The mPaper offers archives, search and the option to save news reports. [via release]
It’s a 50:50 partnership between Pressmart and IMI Mobile, who are planning more newspaper related products for the mobile. The cost of subscription is Rs.30 for one paper a month, and Rs. 50 for two or more. 9 operators will offer the mPaper to subscribers. Advertisements will be launched in two to three months. I’m just wondering about why I should subscribe to the mPaper instead of accessing news sites via GPRS.

Posted in: Mobile, Newspapers

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3 Responses:

From Rohit Dadwal Wed 31 Jan 2007 07:42 AM

How many such aplication can people afford to have on thier phones and pay for it .. it sounds like the start of a bust of a business plan before it started.

From Archie Wed 31 Jan 2007 10:37 PM

Well I intitally thought pretty much the same untill I checked with the Pressmart personally. They are offering branded news on the mobile without the user having to download any sort of application to view the same. You only require WAP/GPRS to access these newspapers on any mobile handset.

This is what the world thought until Yahoo and Googles started partnering with Publications for branded Content.