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Holiday Wire: Screwvala’s Top 10; Rajshri Media Mobisodes; Gaming in India; Indian Online Marketing

By Rafat Ali - Sun 30 Dec 2007 11:03 AM PST

-- Ronnie Screwvala’s top 10 trends for 2008: Among his predictions: “The mobile phone will be the new media to consume content, and pay for it on per-view basis.”

-- Digital marketing firms strategise to take on MNCs: Indian companies such as Pinstrom, Ybrant Technologies and Communicate2 are firming up strategic plans to take on the MNC competition.

-- Soaps Coming to Mobile Screens: Rajshri Media is set to introduce a 90-episode series meant for mobile phones by the end of January 2008. Each episode will be of approximately three minutes duration.

-- Gaming finally catching Indian fancy: Rajiv Hiranandani, co-founder and country head, Mobile2win felt that advergaming would increase 300-350 per cent as brands were looking at this medium (mobiles) to reach customers.

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2 Responses:

From MobStir Tue 01 Jan 2008 11:09 PM

Well Ronnie is about a year behind in his “predictions”. Regionalisation and fragmentation has happened, mobile has been around and the rest is wishful thinking no doubt to support his next big venture which he will need to sell to someone else...iski topi uske sar uski topi iske sar…

In todays environment, making predictions is just about as intelligent an idea as making predictions aboout who will win an election. The media business is owned, run and managed by people who either come from TV or Print and really only understand that business. Its cool to say they understand “digital media” but the fact is they overlook that their own businesses are now digitised and part of the same mix..they arent on the outside looking in, the boundary has shifted and they are already on the inside and they need to be looking out!

From puchoo Wed 02 Jan 2008 02:59 AM

i agree with Mobstir ,

“mobile phone will be the new media.....”........ this is not a prediction, rather an iteration of what 2007 saw being discussed.