Indian DTH Space Hotting Up; Tata Sky Expects To Notch Up 100K Subs This Month
By Sahad PV - Thu 14 Sep 2006 12:10 PM PST
Business Standard: Direct-to-home (DTH) television space is hotting up with the entry of more players. Tata Sky claims it has already notched up 30,000 subscribers in less than one month of its launch. The company plans to notch up some 100,000 subscribers by end of the month. It’s not that the new players are growing at the cost of the existing player, for instance, Zee Group’s Dish TV. Dish says it used to add 100,000 subs a month earlier which has now gone upto 35,000 a week. Dish currently has 1.38 million subscribers and is gunning to rope in 2.5 million by end of the year.
Dish and Doordashan’s DD Direct Plus together have 3.25 million subs. The report says the total number of DTH subs is expected to reach 10 million by 2010. Now there are more players waiting - like Anil Ambani’s ADAG Group (who has roped in former Dish TV CEO Sunil Khanna) and the southern media giant Sun TV. An interesting space to watch.
Posted in: DTH
