The Hindu Newspaper Launches On SMS
By Sahad PV - Fri 31 Mar 2006 10:03 AM PST
Press Release: 
The Hindu, south India’s leading business daily, can be accessed on mobile phones via SMS. The short code for The Hindu’s mobile news service is 6397. The content that is available on mobile includes news, sports, entertainment, poll updates, and contests. IMImobile, a Hyderabad based value added services enabler, will provide backend support and manage the short-code.
The Hindu is surprisingly a late entrant into the mobile phone content. The country’s all leading newspapers and channels already provide news alerts on mobile phones. The Times of India group pioneered SMS service through its short code 8888.
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